Works by Maheswaran, Durairaj

Results: 43

Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation.

Published in:

Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 426, doi. 10.1007/s11747-023-00938-2

By:

Malika, Malika;
Ghoshal, Tanuka;
Mathur, Pragya;
Maheswaran, Durairaj

Publication type:

Article

Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1266, doi. 10.1007/s11747-022-00922-2

By:

Malika, Malika;
Maheswaran, Durairaj

Publication type:

Article

Perceived financial constraints and normative influence: discretionary purchase decisions across cultures.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 2, p. 252, doi. 10.1007/s11747-021-00814-x

By:

Malika, Malika;
Maheswaran, Durairaj;
Jain, Shailendra Pratap

Publication type:

Article

Pandemics and marketing: insights, impacts, and research opportunities.

Published in:

Journal of the Academy of Marketing Science, 2021, v. 49, n. 5, p. 835, doi. 10.1007/s11747-021-00786-y

By:

Das, Gopal;
Jain, Shailendra Pratap;
Maheswaran, Durairaj;
Slotegraaf, Rebecca J.;
Srinivasan, Raji

Publication type:

Article

Call for papers for a special issue in Journal of Consumer Psychology: “Emotion, self, and identity: Implications for and consequences of consumer behavior”

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2013, v. 23, n. 1, p. 1, doi. 10.1016/j.jcps.2012.10.009

By:

Maheswaran, Durairaj (Mahesh);
Oyserman, Daphna

Publication type:

Article

Consumers' implicit theories about personality influence their brand personality judgments

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 4, p. 545, doi. 10.1016/j.jcps.2012.01.005

By:

Mathur, Pragya;
Jain, Shailendra P.;
Maheswaran, Durairaj

Publication type:

Article

Journal of Consumer Psychology: The Official Journal of The Society for Consumer Psychology

Published in:

2009

By:

Maheswaran, Durairaj

Publication type:

Editorial

From the Editor

Published in:

2008

By:

Durairaj, Maheswaran

Publication type:

Editorial

From the Editor

Published in:

2008

By:

Maheswaran, Durairaj

Publication type:

Editorial

Editorial.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2007, v. 17, n. 3, p. 155, doi. 10.1016/S1057-7408(07)70021-9

By:

Maheswaran, Durairaj

Publication type:

Article

Editorial.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2006, v. 16, n. 1, p. 1, doi. 10.1207/s15327663jcp1601_1

By:

Maheswaran, Durairaj

Publication type:

Article

Exploring Message Framing Outcomes When Systematic, Heuristic, or Both Types of Processing Occur.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 159, doi. 10.1207/s15327663jcp1401&2_18

By:

Meyers‐Levy, Joan;
Maheswaran, Durairaj

Publication type:

Article

The Context (In)Dependence of Low-Fit Brand Extensions.

Published in:

Journal of Marketing, 2023, v. 87, n. 1, p. 114, doi. 10.1177/00222429221076840

By:

Mathur, Pragya;
Malika, Malika;
Agrawal, Nidhi;
Maheswaran, Durairaj

Publication type:

Article

Brand extension failure and parent brand penalty: The role of implicit theories.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2024, v. 34, n. 1, p. 49, doi. 10.1002/jcpy.1343

By:

Jain, Shailendra Pratap;
Mathur, Pragya;
Isaac, Mathew S.;
Mao, Huifang;
Maheswaran, Durairaj

Publication type:

Article

"Every coin has two sides": The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 2, p. 218, doi. 10.1016/j.jcps.2016.10.001

By:

Pang, Jun;
Keh, Hean Tat;
Li, Xiuping;
Maheswaran, Durairaj

Publication type:

Article

Consumer mindsets and self-enhancement: Signaling versus learning.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2016, v. 26, n. 1, p. 142, doi. 10.1016/j.jcps.2015.06.007

By:

Mathur, Pragya;
Chun, HaeEun Helen;
Maheswaran, Durairaj

Publication type:

Article

The psychology of appraisal: Specific emotions and decision-making.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2015, v. 25, n. 3, p. 359, doi. 10.1016/j.jcps.2015.04.003

By:

So, Jane;
Achar, Chethana;
Han, DaHee;
Agrawal, Nidhi;
Duhachek, Adam;
Maheswaran, Durairaj

Publication type:

Article

The Influence of Consumers' Lay Theories on Approach/Avoidance Motivation.

Published in:

Journal of Marketing Research (JMR), 2009, v. 46, n. 1, p. 56, doi. 10.1509/jmkr.46.1.56

By:

Jain, Shailendra Pratap;
Mathur, Pragya;
Maheswaran, Durairaj

Publication type:

Article

Cultural Variations in Country of Origin Effects.

Published in:

Journal of Marketing Research (JMR), 2000, v. 37, n. 3, p. 309, doi. 10.1509/jmkr.37.3.309.18778

By:

Gürhan-Canli, Zeynep;
Maheswaran, Durairaj

Publication type:

Article

The Effects of Extensions on Brand Name Dilution and Enhancement.

Published in:

Journal of Marketing Research (JMR), 1998, v. 35, n. 4, p. 464, doi. 10.2307/3152165

By:

Gürhan-Canli, Zeynep;
Maheswaran, Durairaj

Publication type:

Article

The Influence of Message Framing and Issue Involvement.

Published in:

Journal of Marketing Research (JMR), 1990, v. 27, n. 3, p. 361, doi. 10.2307/3172593

By:

Maheswaran, Durairaj;
Meyers-Levy, Joan

Publication type:

Article

Multi-Product Brand Extensions Evaluations Vary with Consumers’ Implicit Theories of Personality.

Published in:

Advances in Consumer Research, 2022, v. 50, p. 262

By:

Jain, Shailendra;
Mathur, Pragya;
Huifang Mao;
Maheswaran, Durairaj;
Isaac, Mathew

Publication type:

Article

Mood Influence on the Valuation of Multiple Gains and Losses.

Published in:

Advances in Consumer Research, 2008, v. 35, p. 699

By:

Schaffner, Dorothea;
Mathur, Pragya;
Maheswaran, Durairaj;
Herrmann, Andreas

Publication type:

Article

"Regulatory Focus and Direct Comparative Ad Framing".

Published in:

2007

By:

Jain, Shailendra Pratap;
Lindsey, Charles D.;
Agrawal, Nidhi;
Maheswaran, Durairaj

Publication type:

Abstract

When More May Be Less: The Effects of Regulatory Focus on Responses to Maximal/Minimal Comparative Frames.

Published in:

2007

By:

Jain, Shailendra;
Agrawal, Nidhi;
Maheswaran, Durairaj

Publication type:

Proceeding

New Directions in Cultural Psychology: The Effects of Cultural Orientation on Affect and Cognition.

Published in:

Advances in Consumer Research, 1997, v. 24, n. 1, p. 244

By:

Aaker, Jennifer L.;
Maheswaran, Durairaj

Publication type:

Article

Gender Differences in Adolescent Compulsive Consumption.

Published in:

Advances in Consumer Research, 1995, v. 22, n. 1, p. 500

By:

Robert Shoaf, F.;
Scattone, Joan;
Morrin, Maureen;
Maheswaran, Durairaj

Publication type:

Article

Adolescent Compulsive Consumption: Issues in Motivation, Identification and Prevention.

Published in:

1995

By:

Scattone, Joan;
Maheswaran, Durairaj

Publication type:

Proceeding

Message Framing Effects on Product Judgments.

Published in:

Advances in Consumer Research, 1990, v. 17, n. 1, p. 531

By:

Meyers-Levy, Joan;
Maheswaran, Durairaj

Publication type:

Article

The Effects of Country-Related Affect on Product Evaluations.

Published in:

Journal of Consumer Research, 2014, v. 41, n. 4, p. 1033, doi. 10.1086/678194

By:

YI CHEN, CATHY;
MATHUR, PRAGYA;
MAHESWARAN, DURAIRAJ

Publication type:

Article

For Better or For Worse? Valenced Comparative Frames and Regulatory Focus.

Published in:

Journal of Consumer Research, 2007, v. 34, n. 1, p. 57, doi. 10.1086/513046

By:

JAIN, SHAILENDRA PRATAP;
LINDSEY, CHARLES;
AGRAWAL, NIDHI;
MAHESWARAN, DURAIRAJ

Publication type:

Article

Nation Equity: Incidental Emotions in Country-of-Origin Effects.

Published in:

Journal of Consumer Research, 2006, v. 33, n. 3, p. 370, doi. 10.1086/508521

By:

MAHESWARAN, DURAIRAJ;
YI CHEN, CATHY

Publication type:

Article

MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion.

Published in:

Journal of Consumer Research, 2006, v. 33, n. 1, p. 139, doi. 10.1086/500493

By:

Johar, Gita Venkataramani;
Maheswaran, Durairaj;
Peracchio, Laura A.

Publication type:

Article

When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames.

Published in:

Journal of Consumer Research, 2006, v. 33, n. 1, p. 91, doi. 10.1086/504139

By:

Jain, Shailendra Pratap;
Agrawal, Nidhi;
Maheswaran, Durairaj

Publication type:

Article

The Effects of Self-Construal and Commitment on Persuasion.

Published in:

Journal of Consumer Research, 2005, v. 31, n. 4, p. 841, doi. 10.1086/426620

By:

Agrawal, Nidhi;
Maheswaran, Durairaj

Publication type:

Article

Motivated Reasoning in Outcome-Bias Effects.

Published in:

Journal of Consumer Research, 2005, v. 31, n. 4, p. 798, doi. 10.1086/426614

By:

Agrawal, Nidhi;
Maheswaran, Durairaj

Publication type:

Article

Determinants of Country-of-Origin Evaluations.

Published in:

Journal of Consumer Research, 2000, v. 27, n. 1, p. 96, doi. 10.1086/314311

By:

Gurhan-Canli, Zeynep;
Maheswaran, Durairaj

Publication type:

Article

Motivated Reasoning: A Depth-of-Processing Perspective.

Published in:

Journal of Consumer Research, 2000, v. 26, n. 4, p. 358, doi. 10.1086/209568

By:

Jain, Shailendra Pratap;
Maheswaran, Durairaj

Publication type:

Article

The Effect of Cultural Orientation on Persuasion.

Published in:

Journal of Consumer Research, 1997, v. 24, n. 3, p. 315, doi. 10.1086/209513

By:

Aaker, Jennifer L.;
Maheswaran, Durairaj

Publication type:

Article

Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations.

Published in:

Journal of Consumer Research, 1994, v. 21, n. 2, p. 354, doi. 10.1086/209403

By:

Maheswaran, Durairaj

Publication type:

Article

When Timing Matters: The Influence of Temporal Distance on Consumers' Affective and Persuasive Responses.

Published in:

Journal of Consumer Research, 1992, v. 19, n. 3, p. 424, doi. 10.1086/209312

By:

Meyers-Levy, Joan;
Maheswaran, Durairaj

Publication type:

Article

Exploring Differences in Males' and Females' Processing Strategies.

Published in:

Journal of Consumer Research, 1991, v. 18, n. 1, p. 63, doi. 10.1086/209241

By:

Meyers-Levy, Joan;
Maheswaran, Durairaj

Publication type:

Article

The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments.

Published in:

Journal of Consumer Research, 1990, v. 17, n. 1, p. 66, doi. 10.1086/208537

By:

Maheswaran, Durairaj;
Sternthal, Brian

Publication type:

Article