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SHORT-FORM VIDEO CONTENT AND CONSUMER ENGAGEMENT IN DIGITAL LANDSCAPES.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2024, v. 17, n. 1, p. 45, doi. 10.31926/but.es.2024.17.66.1.4
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AN IMPACT ANALYSIS OF CONVERSATIONAL AI ON MARKETING PROCESSES.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2023, v. 16, n. 1, p. 23, doi. 10.31926/but.es.2023.16.65.1.3
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The contemporary Romanian paradigm of marketing promotion.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2017, v. 10, n. 2, p. 29
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Marketing engagement through visual content.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 89
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- Article
The Rise of native advertising.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 1, p. 53
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- Article