The Sales Manager As a Boundary Spanner: A Role Theory Analysis.
- Published in:
- Journal of Personal Selling & Sales Management, 1983, v. 3, n. 2, p. 8
- By:
- Publication type:
- Article
Works matching AU Lysonski, Steven
Results: 21
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CROSS-NATIONAL APPLICABILITY OF A PARSIMONIOUS MEASURE OF ACCULTURATION TO GLOBAL CONSUMER CULTURE.
- Published in:
- Psychological Reports, 2015, v. 116, n. 3, p. 738, doi. 10.2466/01.08.PR0.116k29w6
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- Publication type:
- Article
3
Advertising Sexism is Forgiven, But Not Forgotten: Historical, Cross-Cultural and Individual Differences in Criticism and Purchase Boycott Intentions.
- Published in:
- International Journal of Advertising, 1990, v. 9, n. 4, p. 317, doi. 10.1080/02650487.1990.11107162
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- Publication type:
- Article
4
Boundary Role Spanning Behavior, Conflicts and Performance of Industrial Product Managers.
- Published in:
- Journal of Product Innovation Management, 1989, v. 6, n. 3, p. 169, doi. 10.1016/0737-6782(89)90029-5
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- Publication type:
- Article
5
How Offshore Outsourcing is Perceived: Why Do Some Consumers Feel More Threatened?
- Published in:
- Journal of International Consumer Marketing, 2009, v. 21, n. 1, p. 17, doi. 10.1080/08961530802125225
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- Publication type:
- Article
6
In the Eye of the Beholder:.
- Published in:
- Journal of International Consumer Marketing, 1993, v. 6, n. 2, p. 25, doi. 10.1300/J046v06n02_04
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- Publication type:
- Article
7
Finding Cross-National Consistency: Use of G-Theory to Validate Acculturation to Global Consumer Culture Measure.
- Published in:
- Journal of Global Marketing, 2016, v. 29, n. 2, p. 57, doi. 10.1080/08911762.2016.1138564
- By:
- Publication type:
- Article
8
Competitive Positioning in International Logistics: Identifying a System of Attributes Through Neural Networks and Decision Trees.
- Published in:
- Journal of Global Marketing, 2006, v. 20, n. 1, p. 75
- By:
- Publication type:
- Article
9
Impedance to Globalization: The Impact of Economic Threat and Ethnocentrism.
- Published in:
- Journal of Global Marketing, 2006, v. 19, n. 3/4, p. 9, doi. 10.1300/J042v19n03_02
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- Publication type:
- Article
10
A CROSS-CULTURAL COMPARISON OF COGNITIVE RESPONSES, BELIEFS, AND ATTITUDES TOWARD ADVERTISING IN GENERAL IN TWO ASIAN COUNTRIES.
- Published in:
- Journal of Marketing Management (10711988), 1999, v. 9, n. 3, p. 48
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- Publication type:
- Article
11
A Cross-Cultural Comparison of the Ethics of Business Students.
- Published in:
- Journal of Business Ethics, 1991, v. 10, n. 2, p. 141, doi. 10.1007/BF00383617
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- Publication type:
- Article
12
Ethical Myopia: The Case of "Framing" by Framing.
- Published in:
- Journal of Business Ethics, 1991, v. 10, n. 1, p. 29, doi. 10.1007/BF00383690
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- Publication type:
- Article
13
Marketing Planning and Performance: The Case of New Zealand.
- Published in:
- Journal of Global Marketing, 1991, v. 4, n. 3, p. 49, doi. 10.1300/J042v04n03_04
- By:
- Publication type:
- Article
14
Vanity and Advertising: A Study of the Impact of Appearance-Related, Sex, and Achievement Appeals.
- Published in:
- Advances in Consumer Research, 1999, v. 26, n. 1, p. 445
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- Publication type:
- Article
15
A Boundary Theory Investigation of the Product Manager's Role.
- Published in:
- Journal of Marketing, 1985, v. 49, n. 1, p. 26, doi. 10.1177/002224298504900103
- By:
- Publication type:
- Article
16
Does Vanity Describe Other Cultures? A Cross-Cultural Examination of the Vanity Scale.
- Published in:
- Journal of Consumer Affairs, 2001, v. 35, n. 1, p. 180, doi. 10.1111/j.1745-6606.2001.tb00108.x
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- Publication type:
- Article
17
Cross-cultural generalizability of a scale for profiling consumers' decision-making styles.
- Published in:
- Journal of Consumer Affairs, 1993, v. 27, n. 1, p. 55, doi. 10.1111/j.1745-6606.1993.tb00737.x
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- Publication type:
- Article
18
The New Zealand Fair Trading Act of 1986: Deceptive Advertising.
- Published in:
- Journal of Consumer Affairs, 1992, v. 26, n. 1, p. 177, doi. 10.1111/j.1745-6606.1992.tb00022.x
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- Publication type:
- Article
19
Assessing the Cross-national Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General.
- Published in:
- Journal of Consumer Research, 1993, v. 19, n. 4, p. 626, doi. 10.1086/209327
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- Publication type:
- Article
20
Book Review Section and Communications.
- Published in:
- Journal of Macromarketing, 1982, v. 2, n. 2, p. 69, doi. 10.1177/027614678200200210
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- Publication type:
- Article
21
THE POWER OF INTERFACING DEPARTMENTS IN SHAPING B2B CUSTOMER SATISFACTION.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 2, p. 61
- By:
- Publication type:
- Article