What Advertisers Need to Know about the iYGeneration: An Australian Perspective.
- Published in:
- Journal of Promotion Management, 2010, v. 16, n. 1/2, p. 134, doi. 10.1080/10496490903574559
- By:
- Publication type:
- Article
Works by Luck, Edwina
Results: 14
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2
Internet resources and capabilities: Japanese SME risk-taking, industry and performance.
- Published in:
- Asia Pacific Business Review, 2018, v. 24, n. 5, p. 675, doi. 10.1080/13602381.2018.1492690
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- Publication type:
- Article
3
Row! Row! Row Your Boat! Transformative Value Cocreation and Codestruction in Elite and Olympic Rowers.
- Published in:
- Journal of Sport Management, 2020, v. 34, n. 4, p. 354, doi. 10.1123/jsm.2019-0381
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- Publication type:
- Article
4
Developing a Second Life virtual field trip for university students: an action research approach.
- Published in:
- Educational Research, 2012, v. 54, n. 1, p. 17, doi. 10.1080/00131881.2012.658197
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- Publication type:
- Article
5
Let Us Excite and Inspire Consumers to Recycle! Spokescharacters as Effective Environmental Communicators.
- Published in:
- Journal of Creative Communications, 2024, v. 19, n. 3, p. 312, doi. 10.1177/09732586241263980
- By:
- Publication type:
- Article
6
Managing eWOM for hotel performance.
- Published in:
- Journal of Global Scholars of Marketing Science, 2022, v. 32, n. 3, p. 331, doi. 10.1080/21639159.2020.1808844
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- Publication type:
- Article
7
Creating Persuasive Environmental Communicators: Spokescharacters as Endorsers in Promoting Sustainable Behaviors.
- Published in:
- Sustainability (2071-1050), 2023, v. 15, n. 1, p. 335, doi. 10.3390/su15010335
- By:
- Publication type:
- Article
8
Sporting Organisations: Do they need to communicate with members?
- Published in:
- 3CMedia: Journal of Community, Citizen's & Third Sector Media & Communication, 2008, n. 4, p. 45
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- Publication type:
- Article
9
Defining entertainment: an approach.
- Published in:
- Creative Industries Journal, 2014, v. 7, n. 2, p. 108, doi. 10.1080/17510694.2014.962932
- By:
- Publication type:
- Article
10
Online Environmental Citizenship: Blogs, Green Marketing and Consumer Sentiment in the 21<sup>st</sup> Century.
- Published in:
- Electronic Green Journal, 2013, v. 1, n. 35, p. 1, doi. 10.5070/g313512901
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- Publication type:
- Article
11
An investigation of problem-solving support and relaxation motivations on e-WOM.
- Published in:
- Journal of Marketing Communications, 2017, v. 23, n. 3, p. 273, doi. 10.1080/13527266.2014.984317
- By:
- Publication type:
- Article
12
IMC: Has anything really changed? A new perspective on an old definition.
- Published in:
- Journal of Marketing Communications, 2009, v. 15, n. 5, p. 311, doi. 10.1080/13527260802481256
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- Publication type:
- Article
13
Influencer Marketing, Narrative Transportation, and Consumer Well‐Being: An Exploration of How Virtual Influencers Impact Followers' Well‐Being.
- Published in:
- International Journal of Consumer Studies, 2024, v. 48, n. 6, p. 1, doi. 10.1111/ijcs.13105
- By:
- Publication type:
- Article
14
Blurring of boundaries: Consumer self‐narratives in digital virtual leisure.
- Published in:
- International Journal of Consumer Studies, 2024, v. 48, n. 2, p. 1, doi. 10.1111/ijcs.13009
- By:
- Publication type:
- Article