Found: 10
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The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment.
- Published in:
- Marketing Science, 2016, v. 35, n. 1, p. 142, doi. 10.1287/mksc.2015.0961
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- Article
Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers.
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- Marketing Science, 2012, v. 31, n. 4, p. 621, doi. 10.1287/mksc.1120.0707
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- Article
The Seeds of Negativity: Knowledge and Money.
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- Marketing Science, 2011, v. 30, n. 3, p. 430, doi. 10.1287/mksc.1110.0638
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- Article
Learning to Set Prices.
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 2, p. 411, doi. 10.1177/00222437211068527
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- Article
Product Launches with New Attributes: A Hybrid Conjoint–Consumer Panel Technique for Estimating Demand.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 5, p. 709, doi. 10.1177/0022243719843132
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- Article
On Brands and Word of Mouth.
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- Journal of Marketing Research (JMR), 2013, v. 50, n. 4, p. 427, doi. 10.1509/jmr.11.0458
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- Publication type:
- Article
Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections.
- Published in:
- Management Science, 2023, v. 69, n. 1, p. 220, doi. 10.1287/mnsc.2022.4347
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- Article
Correction to: Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth.
- Published in:
- 2020
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- Publication type:
- Correction Notice
Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth.
- Published in:
- Quantitative Marketing & Economics, 2019, v. 17, n. 3, p. 215, doi. 10.1007/s11129-019-09211-9
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- Publication type:
- Article
How Does Financial Performance Affect Marketing? Studying the Marketing- Finance Relationship From a Dynamic Perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 476, doi. 10.1177/0092070305277382
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- Publication type:
- Article