Works matching AU Loureiro, Sandra Maria Correia


Results: 99
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    Human branding: from attachment strength to loyalty.

    Published in:
    Journal of Marketing Communications, 2025, v. 31, n. 4, p. 371, doi. 10.1080/13527266.2023.2245826
    By:
    • Loureiro, Sandra Maria Correia;
    • Sarmento, Eduardo Moraes;
    • Vinagre, Francisco;
    • Ferreira, Mónica
    Publication type:
    Article
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    Brand Coolness.

    Published in:
    Journal of Marketing, 2019, v. 83, n. 5, p. 36, doi. 10.1177/0022242919857698
    By:
    • Warren, Caleb;
    • Batra, Rajeev;
    • Loureiro, Sandra Maria Correia;
    • Bagozzi, Richard P.
    Publication type:
    Article
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