Encouraging prosocial consumer behaviour: A review of influencer and digital marketing literature.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 11, p. 2711, doi. 10.1002/mar.22079
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- Publication type:
- Article
Works by Liu, Yeyi
Results: 11
1
2
How scarcity and thinking styles boost referral effectiveness.
- Published in:
- Psychology & Marketing, 2021, v. 38, n. 11, p. 1928, doi. 10.1002/mar.21557
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- Publication type:
- Article
3
Systematic optimization of prime editing for enhanced efficiency and versatility in genome engineering across diverse cell types.
- Published in:
- Frontiers in Cell & Developmental Biology, 2025, p. 1, doi. 10.3389/fcell.2025.1589034
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- Publication type:
- Article
4
Mid-Holocene permafrost: Results from CMIP5 simulations.
- Published in:
- Journal of Geophysical Research. Atmospheres, 2016, v. 121, n. 1, p. 221, doi. 10.1002/2015JD023837
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- Publication type:
- Article
5
A multi-model analysis of glacier equilibrium line altitudes in western China during the last glacial maximum.
- Published in:
- SCIENCE CHINA Earth Sciences, 2019, v. 62, n. 8, p. 1241, doi. 10.1007/s11430-018-9266-8
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- Publication type:
- Article
6
Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising.
- Published in:
- Journal of Advertising, 2023, v. 52, n. 5, p. 756, doi. 10.1080/00913367.2023.2255250
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- Publication type:
- Article
7
Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2015, v. 25, n. 1, p. 120, doi. 10.1016/j.jcps.2014.05.004
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- Publication type:
- Article
8
Service Firm Performance Transparency.
- Published in:
- Journal of Service Research, 2015, v. 18, n. 4, p. 451, doi. 10.1177/1094670515584331
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- Publication type:
- Article
9
Gratitude and Late Adolescents' School Well-being: The Mediating Role of Materialism.
- Published in:
- Social Indicators Research, 2016, v. 127, n. 3, p. 1363, doi. 10.1007/s11205-015-1007-5
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- Publication type:
- Article
10
A Bad Job of Doing Good: Does Corporate Transparency on a Country and Company Level Moderate Corporate Social Responsibility Effectiveness?
- Published in:
- Journal of International Marketing, 2021, v. 29, n. 2, p. 45, doi. 10.1177/1069031X20981870
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- Publication type:
- Article
11
Mid‐Holocene frozen ground in China from PMIP3 simulations.
- Published in:
- Boreas, 2018, v. 47, n. 2, p. 498, doi. 10.1111/bor.12285
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- Publication type:
- Article