Found: 1
Select item for more details and to access through your institution.
On the Determinants of Online Short Videos' Effectiveness Relative to Parents' Attitudes, Behavioural Intentions and Consideration of Alternatives.
- Published in:
- Review of Marketing Science, 2022, v. 20, n. 1, p. 63, doi. 10.1515/roms-2021-0063
- By:
- Publication type:
- Article