Found: 5
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Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise.
- Published in:
- Journal of Consumer Research, 2023, v. 49, n. 6, p. 987, doi. 10.1093/jcr/ucac039
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- Article
Virtual Reality Promotes Patience for Hedonic Experiences.
- Published in:
- Advances in Consumer Research, 2021, v. 49, p. 458
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- Publication type:
- Article
When and Why Targeted Products for Underserved Consumers Backfire.
- Published in:
- Advances in Consumer Research, 2021, v. 49, p. 501
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- Publication type:
- Article
Misguided Preference for Mysterious Consumption.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 236
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- Publication type:
- Article
Pay Me with Venmo: Effect of Service Providers Decisions to Adopt P2P Payment Methods on Consumer Evaluations.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 414
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- Publication type:
- Article