Attribution Strategies and Return on Keyword Investment in Paid Search Advertising.
- Published in:
- Marketing Science, 2016, v. 35, n. 6, p. 831, doi. 10.1287/mksc.2016.0987
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- Publication type:
- Article
Works by Li, Hongshuang (Alice)
Results: 4
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Charting the Path to Purchase Using Topic Models.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 6, p. 1019, doi. 10.1177/0022243720954376
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- Publication type:
- Article
3
Optimal Design of Free Samples for Digital Products and Services.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 419, doi. 10.1177/0022243718823169
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- Publication type:
- Article
4
Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 40, doi. 10.1509/jmr.13.0050
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- Publication type:
- Article