The Effect of Limits in Retail Advertisements: A Reactance Theory Perspective.
- Published in:
- Psychology & Marketing, 1988, v. 5, n. 1, p. 33, doi. 10.1002/mar.4220050104
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- Publication type:
- Article
Works by Lessne, Greg J.
Results: 3
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Inoculation Theory and Resistance to Persuasion in Marketing.
- Published in:
- Psychology & Marketing, 1987, v. 4, n. 2, p. 157, doi. 10.1002/mar.4220040208
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- Publication type:
- Article
3
Growth Curve Analysis in Marketing: Method and Application.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 4, p. 391, doi. 10.2307/3172950
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- Publication type:
- Article