Found: 3
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Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement.
- Published in:
- Journal of Consumer Behaviour, 2022, v. 21, n. 5, p. 1175, doi. 10.1002/cb.2070
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- Article
Online Word-of-Mouth on Brands and Experience Marketing.
- Published in:
- Journal of Management & Change, 2014, v. 32/33, n. 1/2, p. 43
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- Publication type:
- Article
Experience marketing from a teaching and learning perspective.
- Published in:
- Journal of Marketing Trends (1961-7798), 2018, v. 5, n. 2, p. 113
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- Publication type:
- Article