Works by Leone, Robert P.

Results: 42

Production and Operations Management Call for Papers Special Issue: Transformative Marketing and Operations Management.

Published in:

Production & Operations Management, 2021, v. 30, n. 9, p. 3317, doi. 10.1111/poms.13584

By:

Kumar, V.;
Leone, Robert P.;
Kumar, Subodha

Publication type:

Article

Production and Operations Management Call for Papers Special Issue: Transformative Marketing and Operations Management.

Published in:

Production & Operations Management, 2021, v. 30, n. 8, p. 2782, doi. 10.1111/poms.13563

By:

Kumar, V.;
Leone, Robert P.;
Kumar, Subodha

Publication type:

Article

Special Issue of Production and Operations ManagementSpecial Issue: Transformative Marketing and Operations Management.

Published in:

Production & Operations Management, 2021, v. 30, n. 7, p. 2338, doi. 10.1111/poms.13543

By:

Kumar, V.;
Kumar, Subodha;
Leone, Robert P.

Publication type:

Article

Special Issue of Production and Operations ManagementSpecial Issue: Transformative Marketing and Operations Management.

Published in:

Production & Operations Management, 2021, v. 30, n. 6, p. 1944, doi. 10.1111/poms.13508

By:

Kumar, V.;
Kumar, Subodha;
Leone, Robert P.

Publication type:

Article

Special Issue of Production and Operations ManagementSpecial Issue: Transformative Marketing and Operations Management.

Published in:

Production & Operations Management, 2021, v. 30, n. 5, p. 1545, doi. 10.1111/poms.13476

By:

Kumar, V.;
Kumar, Subodha;
Leone, Robert P.

Publication type:

Article

Special Issue: Transformative Marketing and Operations Management.

Published in:

Production & Operations Management, 2021, v. 30, n. 4, p. 1180, doi. 10.1111/poms.13433

By:

Kumar, V.;
Kumar, Subodha;
Leone, Robert P.

Publication type:

Article

Special Issue: Transformative Marketing and Operations Management.

Published in:

Production & Operations Management, 2021, v. 30, n. 3, p. 821, doi. 10.1111/poms.13388

By:

Kumar, V.;
Kumar, Subodha;
Leone, Robert P.

Publication type:

Article

Special Issue: Transformative Marketing and Operations Management.

Published in:

Production & Operations Management, 2021, v. 30, n. 2, p. 606, doi. 10.1111/poms.13385

By:

Kumar, V.;
Kumar, Subodha;
Leone, Robert P.

Publication type:

Article

Special Issue: Transformative Marketing and Operations Management.

Published in:

Production & Operations Management, 2021, v. 30, n. 1, p. 295, doi. 10.1111/poms.13373

By:

Kumar, V.;
Kumar, Subodha;
Leone, Robert P.

Publication type:

Article

Special Issue: Transformative Marketing and Operations Management.

Published in:

Production & Operations Management, 2020, v. 29, n. 12, p. 2879, doi. 10.1111/poms.13351

By:

Kumar, V.;
Kumar, Subodha;
Leone, Robert P.

Publication type:

Article

A DECISION SUPPORT SYSTEM FOR PRIORITIZING OIL AND GAS EXPLORATION ACTIVITIES.

Published in:

Operations Research, 1990, v. 38, n. 3, p. 386, doi. 10.1287/opre.38.3.386

By:

Dyer, James S.;
Lund, Richard N.;
Larsen, John B.;
Kumar, V.;
Leone, Robert P.

Publication type:

Article

Economic Trends and Being Trendy: The Influence of Consumer Confidence on Retail Fashion Sales.

Published in:

Journal of Business & Economic Statistics, 1996, v. 14, n. 1, p. 103, doi. 10.2307/1392103

By:

Allenby, Greg M.;
Lichung Jen;
Leone, Robert P.

Publication type:

Article

The Advertising Exposure Effect of Free Standing Inserts.

Published in:

Journal of Advertising, 1995, v. 24, n. 1, p. 29, doi. 10.1080/00913367.1995.10673466

By:

Srinivasan, Srini S.;
Leone, Robert P.;
Muihern, Francis J.

Publication type:

Article

THE AVAILABILITY AND QUALITY OF TELEVISION VIEWING DATA: A RESPONSE.

Published in:

Journal of Advertising, 1986, v. 15, n. 4, p. 64, doi. 10.1080/00913367.1986.10673041

By:

Rust, Roland T.;
Leone, Robert P.;
Zimmer, Mary R.

Publication type:

Article

ESTIMATING THE DUPLICATED AUDIENCE OF MEDIA VEHICLES IN NATIONAL ADVERTISING SCHEDULES.

Published in:

Journal of Advertising, 1986, v. 15, n. 3, p. 30, doi. 10.1080/00913367.1986.10673016

By:

Rust, Roland T.;
Zimmer, Mary R.;
Leone, Robert P.

Publication type:

Article

Application of a Marketing Concept to Patient-Centered Care: Co-Producing Health With Heart Failure Patients.

Published in:

Online Journal of Issues in Nursing, 2012, v. 17, n. 2, p. 1, doi. 10.3912/ojin.vol17no02ppt03

By:

Leone, Robert P.;
Walker, Charles A.;
Curry, Linda Cox;
Agee, Elizabeth J.

Publication type:

Article

A MODEL OF U.S. AUTOMOBILE DEMAND.

Published in:

Advances in Consumer Research, 1984, v. 11, n. 1, p. 387

By:

Kumar, V.;
Leone, Robert P.;
Srivastava, Rejandra K.

Publication type:

Article

THE USEFULNESS OF INDICES OF CONSUMER SENTIMENT IN PREDICTING EXPENDITURES.

Published in:

Advances in Consumer Research, 1983, v. 10, n. 1, p. 596

By:

Leone, Robert P.;
Kamakura, Wagner A.

Publication type:

Article

INVESTIGATING "INCOME REFUSALS" IN A TELEPHONE SURVEY BY MEANS OF LOGIT ANALYSIS.

Published in:

Advances in Consumer Research, 1981, v. 8, n. 1, p. 287

By:

Peterson, Robert A.;
Leone, Robert P.;
Sabertehrani, Mohammad H.

Publication type:

Article

ATTRIBUTE OVERLAP IN THE MODELING OF CUSTOMER PRODUCT PORTFOLIOS.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 762

By:

Leone, Robert P.;
Srivastava, Rajendra

Publication type:

Article

A NOTE ON THE FISHBEIN ATTITUDE MODEL AS AN EXPECTED UTILITY.

Published in:

Advances in Consumer Research, 1979, v. 6, n. 1, p. 245

By:

Huber, Joel;
Leone, Robert P.

Publication type:

Article

GENERALIZING WHAT IS KNOWN ABOUT TEMPORAL AGGREGATION AND ADVERTISING CARRYOVER.

Published in:

Marketing Science, 1995, v. 14, n. 3, p. G141, doi. 10.1287/mksc.14.3.G141

By:

Leone, Robert P.

Publication type:

Article

Measuring and Managing a Salesperson's Future Value to the Firm.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 5, p. 591, doi. 10.1509/jmr.13.0198

By:

KUMAR, V.;
SUNDER, SARANG;
LEONE, ROBERT P.

Publication type:

Article

UNCERTAINTY, EXPERIENCE AND THE 'WINNER'S CURSE' IN OCS LEASE BIDDING.

Published in:

Management Science, 1986, v. 32, n. 6, p. 673, doi. 10.1287/mnsc.32.6.673

By:

Gilley, Otis W.;
Karels, Gordon V.;
Leone, Robert P.

Publication type:

Article

TEMPORAL AGGREGATION, THE DATA INTERVAL BIAS, AND EMPIRICAL ESTIMATION OF BIMONTHLY RELATIONS FROM ANNUAL DATA.

Published in:

Management Science, 1983, v. 29, n. 1, p. 1, doi. 10.1287/mnsc.29.1.1

By:

Bass, Frank M.;
Leone, Robert P.

Publication type:

Article

Defining, Measuring, and Managing Business Reference Value.

Published in:

Journal of Marketing, 2013, v. 77, n. 1, p. 68, doi. 10.1509/jm.11.0424

By:

Kumar, V.;
Petersen, J. Andrew;
Leone, Robert P.

Publication type:

Article

Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?

Published in:

Journal of Marketing, 2011, v. 75, n. 1, p. 16, doi. 10.1509/jmkg.75.1.16

By:

Kumar, V;
Jones, Eli;
Venkatesan, Rajkumar;
Leone, Robert P

Publication type:

Article

Driving Profitability by Encouraging Customer Referrals: Who, When, and How.

Published in:

Journal of Marketing, 2010, v. 74, n. 5, p. 1, doi. 10.1509/jmkg.74.5.1

By:

Kumar, V.;
Petersen, J. Andrew;
Leone, Robert P.

Publication type:

Article

Psychological Implications of Customer Participation in Co-Production.

Published in:

Journal of Marketing, 2003, v. 67, n. 1, p. 14, doi. 10.1509/jmkg.67.1.14.18592

By:

Bendapudi, Neeli;
Leone, Robert P.

Publication type:

Article

Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm.

Published in:

Journal of Marketing, 2002, v. 66, n. 2, p. 83, doi. 10.1509/jmkg.66.2.83.18476

By:

Bendapudi, Neeli;
Leone, Robert P.

Publication type:

Article

Estimating Individual Cross-Section Coefficients from the Random Coefficient Regression Model.

Published in:

Journal of the Academy of Marketing Science, 1993, v. 21, n. 1, p. 45, doi. 10.1177/0092070393211006

By:

Leone, Robert P.;
Oberhelman, H. Dennis;
Mulhern, Francis J.

Publication type:

Article

Nonlinear Mapping: An Alternative to Multidimensional Scaling for Product Positioning.

Published in:

Journal of the Academy of Marketing Science, 1991, v. 19, n. 3, p. 165, doi. 10.1007/BF02726493

By:

Kumar, V.;
Leone, Robert P.

Publication type:

Article

A Market Expansion Ability Approach to Identify Potential Exporters.

Published in:

Journal of Marketing, 1992, v. 56, n. 1, p. 84, doi. 10.2307/1252134

By:

Yang, Yoo S.;
Leone, Robert P.;
Alden, Dana L.

Publication type:

Article

Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability.

Published in:

Journal of Marketing, 1991, v. 55, n. 4, p. 63, doi. 10.1177/002224299105500405

By:

Mulhern, Francis J.;
Leone, Robert P.

Publication type:

Article

MARKET STRUCTURE ANALYSIS: HIERARCHICAL CLUSTERING OF PRODUCTS BASED ON SUBSTITUTION-IN-USE.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 38, doi. 10.1177/002224298104500303

By:

Srivastava, Rajendra K.;
Leone, Robert P.;
Shocker, Allan D.

Publication type:

Article

A STUDY OF MARKETING GENERALIZATIONS.

Published in:

Journal of Marketing, 1980, v. 44, n. 1, p. 10, doi. 10.1177/002224298004400102

By:

Leone, Robert P.;
Schultz, Randall L.

Publication type:

Article

A Dynamic Model of Purchase Timing With Application to Direct Marketing.

Published in:

Journal of the American Statistical Association, 1999, v. 94, n. 446, p. 365, doi. 10.1080/01621459.1999.10474127

By:

Allenby, Greg M.;
Leone, Robert P.;
Jen, Lichung

Publication type:

Article

Measuring the Effect of Retail Store Promotions on Brand and Store Substitution.

Published in:

Journal of Marketing Research (JMR), 1988, v. 25, n. 2, p. 178, doi. 10.2307/3172649

By:

Kumar, V.;
Leone, Robert P.

Publication type:

Article

Estimating Micro Relationships from Macro Data: A Comparative Study of Two Approximations of the Brand Loyal Model Under Temporal Aggregation.

Published in:

Journal of Marketing Research (JMR), 1986, v. 23, n. 3, p. 291, doi. 10.2307/3151488

By:

Bass, Frank M.;
Leone, Robert P.

Publication type:

Article

The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules.

Published in:

Journal of Marketing Research (JMR), 1984, v. 21, n. 1, p. 89, doi. 10.2307/3151795

By:

Rust, Roland T.;
Leone, Robert P.

Publication type:

Article

Modeling Sales-Advertising Relationships: An Integrated Time Series-Econometric Approach.

Published in:

Journal of Marketing Research (JMR), 1983, v. 20, n. 3, p. 291, doi. 10.2307/3151832

By:

Leone, Robert P.

Publication type:

Article

Linking Brand Equity to Customer Equity.

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 125, doi. 10.1177/1094670506293563

By:

Leone, Robert P.;
Rao, Vithala R.;
Keller, Kevin Lane;
Luo, Anita Man;
McAlister, Leigh;
Srivastava, Rajendra

Publication type:

Article