Works by Lemon, Kay

When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior.

Published in:

Marketing Letters, 1994, v. 5, n. 4, p. 383, doi. 10.1007/BF00999212

By:

• Winer, Russell S.;
• Bucklin, Randolph E.;
• Deighton, John;
• Erdem, Tulin;
• Fader, Peter S.;
• Inman, J. Jeffrey;
• Katahira, Hotaka;
• Lemon, Kay;
• Mitchell, Andrew

Publication type:

Article