Works matching AU Lemon, Katherine N.

Results: 40

Still Some Weaknesses.

Published in:

2006

By:

Lemon, Katherine N.

Publication type:

Letter

The impact of firm introductory strategies on consumers' perceptions of future product introduction and purchase decisions.

Published in:

Journal of Product Innovation Management, 2001, v. 18, n. 2, p. 96, doi. 10.1016/S0737-6782(00)00071-0

By:

Boone, Derrick S.;
Lemon, Katherine N.;
Staelin, Richard

Publication type:

Article

Guest Editorial: Responsible Research in Marketing.

Published in:

2022

By:

Haenlein, Michael;
Bitner, Mary Jo;
Kohli, Ajay K.;
Lemon, Katherine N.;
Reibstein, David J.

Publication type:

Editorial

The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research.

Published in:

Journal of the Academy of Marketing Science, 2004, v. 32, n. 3, p. 271, doi. 10.1177/0092070304263341

By:

Bolton, Ruth N.;
Lemon, Katherine N.;
Verhoef, Peter C.

Publication type:

Article

Service Research Priorities: Designing Sustainable Service Ecosystems.

Published in:

Journal of Service Research, 2021, v. 24, n. 4, p. 462, doi. 10.1177/10946705211031302

By:

Field, Joy M.;
Fotheringham, Darima;
Subramony, Mahesh;
Gustafsson, Anders;
Ostrom, Amy L.;
Lemon, Katherine N.;
Huang, Ming-Hui;
McColl-Kennedy, Janet R.

Publication type:

Article

Service Research Priorities: Managing and Delivering Service in Turbulent Times.

Published in:

Journal of Service Research, 2021, v. 24, n. 3, p. 329, doi. 10.1177/10946705211021915

By:

Ostrom, Amy L.;
Field, Joy M.;
Fotheringham, Darima;
Subramony, Mahesh;
Gustafsson, Anders;
Lemon, Katherine N.;
Huang, Ming-Hui;
McColl-Kennedy, Janet R.

Publication type:

Article

Moving the Customer Experience Field Forward: Introducing the Touchpoints, Context, Qualities (TCQ) Nomenclature.

Published in:

Journal of Service Research, 2020, v. 23, n. 4, p. 433, doi. 10.1177/1094670520928390

By:

De Keyser, Arne;
Verleye, Katrien;
Lemon, Katherine N.;
Keiningham, Timothy L.;
Klaus, Philipp

Publication type:

Article

Gaining Customer Experience Insights That Matter.

Published in:

Journal of Service Research, 2019, v. 22, n. 1, p. 8, doi. 10.1177/1094670518812182

By:

McColl-Kennedy, Janet R.;
Zaki, Mohamed;
Urmetzer, Florian;
Neely, Andy;
Lemon, Katherine N.

Publication type:

Article

How Customer Participation in B2B Peer-to-Peer Problem-Solving Communities Influences the Need for Traditional Customer Service.

Published in:

Journal of Service Research, 2015, v. 18, n. 1, p. 23, doi. 10.1177/1094670514537710

By:

Bone, Sterling A.;
Fombelle, Paul W.;
Ray, Kristal R.;
Lemon, Katherine N.

Publication type:

Article

Focus on the Multidisciplinary Nature of Service Research.

Published in:

Journal of Service Research, 2013, v. 16, n. 2, p. 119, doi. 10.1177/1094670513479450

By:

Lemon, Katherine N.

Publication type:

Article

Call for Papers: Journal of Service Research Special Issue on IT-Related Service: A Multidisciplinary Perspective.

Published in:

Journal of Service Research, 2011, v. 14, n. 3, p. 251, doi. 10.1177/1094670511414044

By:

Lemon, Katherine N.;
Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article

From the Editor: State of the Journal.

Published in:

Journal of Service Research, 2010, v. 13, n. 4, p. 359, doi. 10.1177/1094670510386060

By:

Lemon, Katherine N.

Publication type:

Article

Customer Engagement Behavior: Theoretical Foundations and Research Directions.

Published in:

Journal of Service Research, 2010, v. 13, n. 3, p. 253, doi. 10.1177/1094670510375599

By:

van Doorn, Jenny;
Lemon, Katherine N.;
Mittal, Vikas;
Nass, Stephan;
Pick, Doreén;
Pirner, Peter;
Verhoef, Peter C.

Publication type:

Article

Setting the Agenda for the Future of Service Research.

Published in:

Journal of Service Research, 2010, v. 13, n. 1, p. 3, doi. 10.1177/1094670509358051

By:

Lemon, Katherine N.

Publication type:

Article

The Reinforcing Effects of Loyalty Program Partnerships and Core Service Usage: A Longitudinal Analysis.

Published in:

Journal of Service Research, 2009, v. 11, n. 4, p. 357, doi. 10.1177/1094670508330451

By:

Lemon, Katherine N.;
Wangenheim, Florian v.

Publication type:

Article

Forward-Looking Focus: Can Firms Have Adaptive Foresight?

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 168, doi. 10.1177/1094670506293731

By:

Zeithaml, Valarie A.;
Bolton, Ruth N.;
Deighton, John;
Keiningham, Timothy L.;
Lemon, Katherine N.;
Petersen, J. Andrew

Publication type:

Article

Managing Customers for Value: An Overview and Research Agenda.

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 87, doi. 10.1177/1094670506293558

By:

Kumar, V.;
Lemon, Katherine N.;
Parasuraman, A.

Publication type:

Article

What Is the True Value of a Lost Customer?

Published in:

Journal of Service Research, 2003, v. 5, n. 3, p. 196, doi. 10.1177/1094670502238915

By:

Hogan, John E.;
Lemon, Katherine N.;
Libai, Barak

Publication type:

Article

Customer Equity Management: Charting New Directions for the Future of Marketing.

Published in:

Journal of Service Research, 2002, v. 5, n. 1, p. 4, doi. 10.1177/1094670502005001002

By:

Hogan, John E.;
Lemon, Katherine N.;
Rust, Roland T.

Publication type:

Article

Relating Brand and Customer Perspectives on Marketing Management.

Published in:

Journal of Service Research, 2002, v. 5, n. 1, p. 13, doi. 10.1177/1094670502005001003

By:

Ambler, Tim;
Bhattacharya, C. B.;
Edell, Julie;
Keller, Kevin Lane;
Lemon, Katherine N.;
Mittal, Vikas

Publication type:

Article

The Effect of Service Experiences over Time on a Supplier's Retention of Business Customers.

Published in:

Management Science, 2006, v. 52, n. 12, p. 1811, doi. 10.1287/mnsc.1060.0594

By:

Bolton, Ruth N.;
Lemon, Katherine N.;
Bramlett, Matthew D.

Publication type:

Article

How is retargeting related to purchase incidence, channel choice, and purchase quantity?

Published in:

Marketing Letters, 2024, v. 35, n. 2, p. 275, doi. 10.1007/s11002-023-09693-4

By:

Mark, Tanya;
Dhar, Tirtha;
Verhoef, Peter C.;
Lemon, Katherine N.

Publication type:

Article

Introduction to the Special Issue--Mapping the Boundaries of Marketing: What Needs to Be Known.

Published in:

Journal of Marketing, 2016, v. 80, n. 6, p. 1, doi. 10.1509/jm.80.6.1

By:

Kumar, V.;
Lane Keller, Kevin;
Lemon, Katherine N.

Publication type:

Article

Understanding Customer Experience Throughout the Customer Journey.

Published in:

Journal of Marketing, 2016, v. 80, n. 6, p. 69, doi. 10.1509/jm.15.0420

By:

Lemon, Katherine N.;
Verhoef, Peter C.

Publication type:

Article

Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision.

Published in:

Journal of Marketing, 2008, v. 72, n. 1, p. 46, doi. 10.1509/jmkg.72.1.46

By:

Bolton, Ruth N;
Lemon, Katherine N;
Verhoef, Peter C

Publication type:

Article

Return on Marketing: Using Customer Equity to Focus Marketing Strategy.

Published in:

Journal of Marketing, 2004, v. 68, n. 1, p. 109, doi. 10.1509/jmkg.68.1.109.24030

By:

Rust, Roland T.;
Lemon, Katherine N.;
Zeithaml, Valarie A.

Publication type:

Article

Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision.

Published in:

Journal of Marketing, 2002, v. 66, n. 1, p. 1, doi. 10.1509/jmkg.66.1.1.18447

By:

Lemon, Katherine N.;
White, Tiffany Barnett;
Winer, Russell S.

Publication type:

Article

E-Service and the Consumer.

Published in:

International Journal of Electronic Commerce, 2001, v. 5, n. 3, p. 85, doi. 10.1080/10864415.2001.11044216

By:

Rust, Roland T.;
Lemon, Katherine N.

Publication type:

Article

Stick Around ... You Won't Regret it: An Exploration of Future Regret Avoidance on the Service Retention Decision.

Published in:

2001

By:

Lemon, Katherine N.;
White, Tiffany Barnett;
Winer, Russell

Publication type:

Abstract

Will You Still Love Me Tomorrow: Dynamic Developments in Service Quality and Customer Retention.

Published in:

1996

By:

Lemon, Katherine N.

Publication type:

Conference Paper/Materials

Customer Migration Patterns: Evidence from a North American Retailer.

Published in:

Journal of Marketing Theory & Practice, 2014, v. 22, n. 3, p. 251, doi. 10.2753/MTP1069-6679220302

By:

Mark, Tanya;
Lemon, Katherine N.;
Vandenbosch, Mark

Publication type:

Article

Customer retention when the customer's future usage is uncertain.

Published in:

Psychology & Marketing, 2007, v. 24, n. 10, p. 849, doi. 10.1002/mar.20187

By:

White, Tiffany Barnett;
Lemon, Katherine N.;
Hogan, John E.

Publication type:

Article

Why, When, and How Should the Effect of Marketing Be Measured? A Stakeholder Perspective for Corporate Social Responsibility Metrics.

Published in:

Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 66, doi. 10.1509/jppm.29.1.66

By:

Raghubir, Priya;
Roberts, John;
Lemon, Katherine N.;
Winer, Russell S.

Publication type:

Article

The Customer Pyramid: CREATING AND SERVING PROFITABLE CUSTOMERS.

Published in:

California Management Review, 2001, v. 43, n. 4, p. 118, doi. 10.2307/41166104

By:

Zeithaml, Valarie A.;
Rust, Roland T.;
Lemon, Katherine N.

Publication type:

Article

"Mere Measurement Plus": How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase Behavior.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 156, doi. 10.1509/jmr.14.0232

By:

BONE, STERLING A.;
LEMON, KATHERINE N.;
VOORHEES, CLAY M.;
LILJENQUIST, KATIE A.;
FOMBELLE, PAUL W.;
DETIENNE, KRISTEN BELL;
MONEY, R. BRUCE

Publication type:

Article

Minimum Required Payment and Supplemental Information Disclosure Effects on Consumer Debt Repayment Decisions.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, p. S60, doi. 10.1509/jmkr.48.SPL.S60

By:

Navarro-Martinez, Daniel;
Salisbury, Linda Court;
Lemon, Katherine N;
Stewart, Neil;
Matthews, William J;
Harris, Adam J.L

Publication type:

Article

Minimum Required Payment and Supplemental Information Disclosure Effects on Consumer Debt Repayment Decisions.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, p. S60, doi. 10.1509/jmkr.48.SPL.S60

By:

Navarro-Martinez, Daniel;
Salisbury, Linda Court;
Lemon, Katherine N.;
Stewart, Neil;
Matthews, William J.;
Harris, Adam J.L.

Publication type:

Article

Developing Synergies Between Promotions and Brands in Different Price-Quality Tiers.

Published in:

Journal of Marketing Research (JMR), 2002, v. 39, n. 2, p. 171, doi. 10.1509/jmkr.39.2.171.19089

By:

Lemon, Katherine N.;
Nowlis, Stephen M.

Publication type:

Article

A Dynamic Model of Customers' Usage of Services: Usage as an Antecedent and Consequence of Satisfaction.

Published in:

Journal of Marketing Research (JMR), 1999, v. 36, n. 2, p. 171, doi. 10.2307/3152091

By:

Bolton, Ruth N.;
Lemon, Katherine N.

Publication type:

Article

Customer Lifetime Value as the Basis of Customer Segmentation: Issues and Challenges.

Published in:

Journal of Relationship Marketing, 2006, v. 5, n. 2/3, p. 55, doi. 10.1300/J366v05n02_04

By:

Lemon, Katherine N.;
Mark, Tanya

Publication type:

Article