Found: 15
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Advertising and Industry Sales: An Empirical Study of the West German Cigarette Market.
- Published in:
- Journal of Marketing, 1985, v. 49, n. 4, p. 92, doi. 10.1177/002224298504900408
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- Article
ABSORBING INTEGRATION: EMPIRICAL EVIDENCE ON THE MEDIATING ROLE OF ABSORPTIVE CAPACITY BETWEEN FUNCTIONAL-/CROSS-FUNCTIONAL INTEGRATION AND INNOVATION PERFORMANCE.
- Published in:
- International Journal of Innovation Management, 2019, v. 23, n. 6, p. N.PAG, doi. 10.1142/S1363919619500567
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- Article
Canonical Correlation Analysis and Wiener-Granger Causality Tests: Useful Tools for the Specification of VAR Models.
- Published in:
- Marketing Letters, 2002, v. 13, n. 1, p. 53, doi. 10.1023/a:1015015210182
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- Article
Accountability as a Main Ingredient of Getting Marketing Back in the Board Room.
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 3, p. 26, doi. 10.1007/s11621-011-0033-1
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- Article
Decomposing the Sales Promotion Bump with Store Data.
- Published in:
- Marketing Science, 2004, v. 23, n. 3, p. 317, doi. 10.1287/mksc.1040.0061
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- Article
Analytics for Customer Engagement.
- Published in:
- Journal of Service Research, 2010, v. 13, n. 3, p. 341, doi. 10.1177/1094670510375603
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- Publication type:
- Article
Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing.
- Published in:
- Journal of Interactive Marketing, 2012, v. 26, n. 2, p. 83, doi. 10.1016/j.intmar.2012.01.003
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- Publication type:
- Article
The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 3, p. 383, doi. 10.1509/jmkr.37.3.383.18782
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- Publication type:
- Article
On the Predictive Power of Market Share Attraction Models.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 2, p. 211, doi. 10.2307/3151703
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- Publication type:
- Article
Improving Marketing's Contribution to New Product Development.
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- Journal of Product Innovation Management, 2013, v. 30, n. 2, p. 298, doi. 10.1111/j.1540-5885.2012.01010.x
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- Publication type:
- Article
Opinion Leaders' Role in Innovation Diffusion: A Simulation Study.
- Published in:
- Journal of Product Innovation Management, 2011, v. 28, n. 2, p. 187, doi. 10.1111/j.1540-5885.2011.00791.x
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- Publication type:
- Article
ONCE AGAIN: ECONOMETRIC MODEL BUILDING IN MARKETING.
- Published in:
- Marketing Research, 2002, v. 14, n. 2, p. 41
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- Article
Marketing Decisions Based on Econometric Models.
- Published in:
- Marketing Research, 2002, v. 14, n. 1, p. 19
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- Publication type:
- Article
Market response models and marketing practice.
- Published in:
- Applied Stochastic Models in Business & Industry, 2005, v. 21, n. 4/5, p. 423, doi. 10.1002/asmb.584
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- Article
Rejoinder for market response models and marketing practice.
- Published in:
- Applied Stochastic Models in Business & Industry, 2005, v. 21, n. 4/5, p. 439, doi. 10.1002/asmb.587
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- Article