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Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective.
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- Journal of Marketing, 2011, v. 75, n. 1, p. 109, doi. 10.1509/jmkg.75.1.109
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- Article
Understanding the Marketing Department's Influence Within the Firm.
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- Journal of Marketing, 2009, v. 73, n. 2, p. 14, doi. 10.1509/jmkg.73.2.14
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- Article
Advertising and Industry Sales: An Empirical Study of the West German Cigarette Market.
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- Journal of Marketing, 1985, v. 49, n. 4, p. 92, doi. 10.1177/002224298504900408
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- Article
ABSORBING INTEGRATION: EMPIRICAL EVIDENCE ON THE MEDIATING ROLE OF ABSORPTIVE CAPACITY BETWEEN FUNCTIONAL-/CROSS-FUNCTIONAL INTEGRATION AND INNOVATION PERFORMANCE.
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- International Journal of Innovation Management, 2019, v. 23, n. 6, p. N.PAG, doi. 10.1142/S1363919619500567
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- Article
Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry.
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- Marketing Letters, 2005, v. 16, n. 3/4, p. 293, doi. 10.1007/s11002-005-5893-1
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- Article
Canonical Correlation Analysis and Wiener-Granger Causality Tests: Useful Tools for the Specification of VAR Models.
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- Marketing Letters, 2002, v. 13, n. 1, p. 53, doi. 10.1023/a:1015015210182
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- Article
Accountability as a Main Ingredient of Getting Marketing Back in the Board Room.
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- Marketing Review St. Gallen, 2011, v. 28, n. 3, p. 26, doi. 10.1007/s11621-011-0033-1
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- Article
A Cross-National Investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations.
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- Journal of International Marketing, 2011, v. 19, n. 3, p. 59, doi. 10.1509/jimk.19.3.59
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- Article
Decomposing the Sales Promotion Bump with Store Data.
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- Marketing Science, 2004, v. 23, n. 3, p. 317, doi. 10.1287/mksc.1040.0061
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- Article
Analytics for Customer Engagement.
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- Journal of Service Research, 2010, v. 13, n. 3, p. 341, doi. 10.1177/1094670510375603
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- Article
Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing.
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- Journal of Interactive Marketing, 2012, v. 26, n. 2, p. 83, doi. 10.1016/j.intmar.2012.01.003
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- Article
Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 173, doi. 10.1509/jmkr.47.1.173
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- Article
The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation Across Continents.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 5, p. 623, doi. 10.1509/jmkr.46.5.623
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- Article
Semiparametric Analysis to Estimate the Deal Effect Curve.
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- Journal of Marketing Research (JMR), 2001, v. 38, n. 2, p. 197, doi. 10.1509/jmkr.38.2.197.18842
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- Article
The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data.
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- Journal of Marketing Research (JMR), 2000, v. 37, n. 3, p. 383, doi. 10.1509/jmkr.37.3.383.18782
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- Article
On the Predictive Power of Market Share Attraction Models.
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- Journal of Marketing Research (JMR), 1984, v. 21, n. 2, p. 211, doi. 10.2307/3151703
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- Article
Improving Marketing's Contribution to New Product Development.
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- Journal of Product Innovation Management, 2013, v. 30, n. 2, p. 298, doi. 10.1111/j.1540-5885.2012.01010.x
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- Article
Opinion Leaders' Role in Innovation Diffusion: A Simulation Study.
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- Journal of Product Innovation Management, 2011, v. 28, n. 2, p. 187, doi. 10.1111/j.1540-5885.2011.00791.x
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- Article
Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition.
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- Journal of Marketing, 2017, v. 81, n. 5, p. 1, doi. 10.1509/jm.15.0178
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- Article
Jury Report on the KVS Award for the Best Doctoral thesis in Economics of the Academic Years 2002/2003 and 2003/2004.
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- De Economist (0013-063X), 2005, v. 153, n. 1, p. 135, doi. 10.1007/s10645-004-8088-x
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- Article
Drivers of peak sales for pharmaceutical brands.
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- Quantitative Marketing & Economics, 2010, v. 8, n. 4, p. 429, doi. 10.1007/s11129-010-9089-5
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- Article
Similarity-Based Spatial Methods to Estimate Shelf Space Elasticities.
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- Quantitative Marketing & Economics, 2004, v. 2, n. 3, p. 257, doi. 10.1023/B:QMEC.0000037079.73934.a2
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- Article
ONCE AGAIN: ECONOMETRIC MODEL BUILDING IN MARKETING.
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- Marketing Research, 2002, v. 14, n. 2, p. 41
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- Article
Marketing Decisions Based on Econometric Models.
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- Marketing Research, 2002, v. 14, n. 1, p. 19
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- Article
Cross-category demand effects of price promotions.
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- Journal of the Academy of Marketing Science, 2012, v. 40, n. 4, p. 572, doi. 10.1007/s11747-010-0244-z
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- Article
Market response models and marketing practice.
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- Applied Stochastic Models in Business & Industry, 2005, v. 21, n. 4/5, p. 423, doi. 10.1002/asmb.584
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- Article
Rejoinder for market response models and marketing practice.
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- Applied Stochastic Models in Business & Industry, 2005, v. 21, n. 4/5, p. 439, doi. 10.1002/asmb.587
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- Article