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Multichannel Strategies for Managing the Profitability of Business-to-Business Customers.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 479, doi. 10.1177/0022243718816952
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- Article
Salesperson Dual Agency in Price Negotiations.
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- Journal of Marketing, 2021, v. 85, n. 2, p. 89, doi. 10.1177/0022242920974611
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- Article
Multichannel discount spillover in B2B markets.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 4, p. 1086, doi. 10.1007/s11747-023-00973-z
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- Article
The opportunities and costs of highly involved organizational buyers.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 2, p. 480, doi. 10.1007/s11747-022-00859-6
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- Article
When it pays to have a friend on the inside: contingent effects of buyer advocacy on B2B suppliers.
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- Journal of the Academy of Marketing Science, 2019, v. 47, n. 5, p. 837, doi. 10.1007/s11747-019-00672-8
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- Article
Effects of channel members' customer-centric structures on supplier performance.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 1, p. 56, doi. 10.1007/s11747-018-0606-5
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- Article