Found: 6
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The Growing Responsibilities of Marketing.
- Published in:
- Journal of Marketing, 1970, v. 34, n. 1, p. 25, doi. 10.2307/1250291
- By:
- Publication type:
- Article
LETTERS TO THE EDITOR.
- Published in:
- 1965
- By:
- Publication type:
- Letter
A Model for Predictive Measurements of Advertising Effectiveness.
- Published in:
- Journal of Marketing, 1961, v. 25, n. 6, p. 59, doi. 10.2307/1248516
- By:
- Publication type:
- Article
Nine Tested Ways to Mislead Product Planners.
- Published in:
- Journal of Product Innovation Management, 1984, v. 1, n. 2, p. 101, doi. 10.1016/S0737-6782(84)80021-1
- By:
- Publication type:
- Article
The new AMA Foundation.
- Published in:
- Marketing Research, 1993, v. 5, n. 3, p. 4
- By:
- Publication type:
- Article
Seven Tested Ways to Abuse and Misuse Strategic Advertising Research.
- Published in:
- Marketing Research, 1990, v. 2, n. 1, p. 41
- By:
- Publication type:
- Article