SPOTLIGHT ARTICLES.
- Published in:
- Journal of Product Innovation Management, 2006, v. 23, n. 6, p. 581, doi. 10.1111/j.1540-5885.2006.00226.x
- By:
- Publication type:
- Article
Works matching AU Lantos, Geoffrey P.
Results: 23
1
2
SPOTLIGHT ARTICLE.
- Published in:
- Journal of Product Innovation Management, 2006, v. 23, n. 4, p. 379, doi. 10.1111/j.1540-5885.2006.00209.x
- By:
- Publication type:
- Article
3
Resolving the Capability–Rigidity Paradox in New Product Innovation.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
4
Positive Brand Extension Trial and Choice of Parent Brand.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
5
SPOTLIGHT ARTICLE.
- Published in:
- Journal of Product Innovation Management, 2005, v. 22, n. 3, p. 291, doi. 10.1111/j.0737-6782.2005.00124.x
- By:
- Publication type:
- Article
6
SPOTLIGHT ARTICLES.
- Published in:
- Journal of Product Innovation Management, 2004, v. 21, n. 4, p. 282, doi. 10.1111/j.0737-6782.2004.080_1.x
- By:
- Publication type:
- Article
7
SPOTLIGHT ARTICLES.
- Published in:
- Journal of Product Innovation Management, 2004, v. 21, n. 4, p. 283, doi. 10.1111/j.0737-6782.2004.080_1.x
- By:
- Publication type:
- Article
8
Book reviews.
- Published in:
- 1995
- By:
- Publication type:
- Book Review
9
The Consumerist Manifesto: Advertising in Postmodern Times.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
10
The Service Encounter: Managing Employee/Customer Interaction in Service Business (Book Review).
- Published in:
- 1986
- By:
- Publication type:
- Book Review
11
The Influences of Inherent Risk and Information Acquisition on Consumer Risk Reduction Strategies.
- Published in:
- Journal of the Academy of Marketing Science, 1983, v. 11, n. 4, p. 358, doi. 10.1007/BF02721921
- By:
- Publication type:
- Article
12
Results May Vary: Overcoming Variability in Consumer Response to Advertising Music.
- Published in:
- Psychology & Marketing, 2017, v. 34, n. 1, p. 19, doi. 10.1002/mar.20971
- By:
- Publication type:
- Article
13
MOTIVATING STUDENTS: THE ATTITUDE OF THE PROFESSOR.
- Published in:
- Marketing Education Review, 1997, v. 7, n. 2, p. 27, doi. 10.1080/10528008.1997.11488588
- By:
- Publication type:
- Article
14
LEARNER Principles Should Be Practiced by Excellent Marketing Instructors.
- Published in:
- Marketing Education Review, 1992, v. 2, n. 3, p. 17, doi. 10.1080/10528008.1992.11488376
- By:
- Publication type:
- Article
15
Book Review Section and Communications.
- Published in:
- Journal of Macromarketing, 1986, v. 6, n. 2, p. 85, doi. 10.1177/027614678600600213
- By:
- Publication type:
- Article
16
ADVERTISING: A DECISION-MAKING APPROACH.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
17
SOCIAL COMMUNICATION IN ADVERTISING: PERSONS, PRODUCTS, AND IMAGES OF WELL- BEING.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
18
CONSUMER BEHAVIOR.
- Published in:
- 1985
- By:
- Publication type:
- Book Review
19
PROFITABLE RETAIL TELEVISION ADVERTISING.
- Published in:
- 1983
- By:
- Publication type:
- Book Review
20
Consumer Behavior in Action: Real-Life Managerial Applications.
- Published in:
- International Journal of China Marketing, 2011, v. 2, n. 1, p. 11
- By:
- Publication type:
- Article
21
The Caring Corporation: Using Care Ethics to Shape the Strategic and Altruistic CSR Roles.
- Published in:
- AIMS International Journal of Management, 2019, v. 13, n. 1, p. 1, doi. 10.26573/2019.13.1.1
- By:
- Publication type:
- Article
22
Advertising: Looking Glass or Molder of the Masses?
- Published in:
- Journal of Public Policy & Marketing, 1987, v. 6, n. 1, p. 104
- By:
- Publication type:
- Article
23
Managing New Products.
- Published in:
- 1989
- By:
- Publication type:
- Book Review