Found: 20
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Do People Understand the Benefit of Diversification?
- Published in:
- Management Science, 2021, v. 67, n. 12, p. 7322, doi. 10.1287/mnsc.2020.3893
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- Article
Circle of Incompetence: Sense of Understanding as an Improper Guide to Investment Risk.
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- Journal of Marketing Research (JMR), 2018, v. 55, n. 4, p. 474, doi. 10.1509/jmr.16.0429
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- Article
Productivity Metrics and Consumers' Misunderstanding of Time Savings.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 3, p. 396, doi. 10.1509/jmr.13.0229
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- Article
The Anchor Contraction Effect in International Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 2, p. 366, doi. 10.1509/jmkr.48.2.366
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- Article
Star Wars: Response to Simonson, Winer/ Fader, and Kozinets.
- Published in:
- Journal of Consumer Research, 2016, v. 42, n. 6, p. 850, doi. 10.1093/jcr/ucw007
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- Article
Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings.
- Published in:
- Journal of Consumer Research, 2016, v. 42, n. 6, p. 817, doi. 10.1093/jcr/ucv047
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- Article
Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences.
- Published in:
- Journal of Consumer Research, 2014, v. 41, n. 4, p. 978, doi. 10.1086/678035
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- Article
Bilingualism and the Emotional Intensity of Advertising Language.
- Published in:
- Journal of Consumer Research, 2009, v. 35, n. 6, p. 1012, doi. 10.1086/595022
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- Article
Leveraging Digital Advertising Platforms for Consumer Research.
- Published in:
- Journal of Consumer Research, 2024, v. 51, n. 1, p. 119, doi. 10.1093/jcr/ucad058
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- Publication type:
- Article
Can Consumers Learn Price Dispersion? Evidence for Dispersion Spillover across Categories.
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- Journal of Consumer Research, 2022, v. 48, n. 5, p. 756, doi. 10.1093/jcr/ucab030
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- Article
System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value.
- Published in:
- Journal of Consumer Research, 2020, v. 47, n. 4, p. 566, doi. 10.1093/jcr/ucaa015
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- Article
Bang for the Buck: Gain-Loss Ratio as a Driver of Judgment and Choice.
- Published in:
- Management Science, 2015, v. 61, n. 5, p. 1137, doi. 10.1287/mnsc.2014.2045
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- Article
Biases in Consumers' Use of Numbers.
- Published in:
- Advances in Consumer Research, 2021, v. 49, p. 833
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- Article
Challenging Intuitions on Intuitive Statistics.
- Published in:
- 2017
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- Publication type:
- Abstract
Uniformity Bias in Attribute Perception and Evaluation.
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- 2014
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- Abstract
Navigating by the Stars: What Do Online User Ratings Reveal About Product Quality?
- Published in:
- Advances in Consumer Research, 2014, v. 42, p. 453
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- Publication type:
- Article
When More Leads to Less: Greater Attentional Bias for Emotional Information is Negatively Associated with Self-Reported Feelings.
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- 2012
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- Publication type:
- Abstract
Numerical Cognition: Numbers and Their Downstream Consequences for Consumer Behavior.
- Published in:
- 2012
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- Publication type:
- Abstract
Mental Representations of Uncertainty and Risk.
- Published in:
- 2012
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- Abstract
Covariation Learning, Quality Expectation and Product Valuation Under Homoscedastic and Heteroscedastic Uncertainty.
- Published in:
- 2011
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- Publication type:
- Abstract