Works matching AU Landwehr, Jan R.


Results: 28
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    The Effect of Brand Gender on Brand Equity.

    Published in:
    Psychology & Marketing, 2014, v. 31, n. 5, p. 371, doi. 10.1002/mar.20701
    By:
    • Lieven, Theo;
    • Grohmann, Bianca;
    • Herrmann, Andreas;
    • Landwehr, Jan R.;
    • Tilburg, Miriam
    Publication type:
    Article
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