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Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry.
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- Journal of Marketing, 2011, v. 75, n. 6, p. 39, doi. 10.1509/jm.09.0199
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- Article
The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space.
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- Marketing Science, 2013, v. 32, n. 1, p. 89, doi. 10.1287/mksc.1120.0757
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- Article
Testing Alternative Learning Theories: Evidence From Subscription Contracts.
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- Journal of Industrial Economics, 2018, v. 66, n. 4, p. 763, doi. 10.1111/joie.12185
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- Article
The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?
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- Journal of Marketing, 2020, v. 84, n. 3, p. 122, doi. 10.1177/0022242919901277
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- Article
The diffusion of a new service: Combining service consideration and brand choice.
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- Quantitative Marketing & Economics, 2010, v. 8, n. 1, p. 91, doi. 10.1007/s11129-009-9077-9
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- Article
Do Customers Learn from Experience? Evidence from Retail Banking.
- Published in:
- Management Science, 2013, v. 59, n. 9, p. 2019, doi. 10.1287/mnsc.1120.1694
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- Article