Found: 22
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Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products.
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- Journal of Marketing, 2014, v. 78, n. 1, p. 112, doi. 10.1509/jm.12.0325
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- Article
An Integrated Marketing Communications Perspective on Social Media Metrics.
- Published in:
- International Journal of Integrated Marketing Communications, 2013, v. 5, n. 1, p. 64
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- Article
Consumer Retailer Preference and Facebook: Friends or Foes?
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- International Journal of Integrated Marketing Communications, 2012, v. 4, n. 1, p. 7
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- Article
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 27, doi. 10.1177/00222437231166342
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- Article
Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts.
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- Journal of Interactive Marketing, 2022, v. 57, n. 1, p. 115, doi. 10.1177/10949968221075820
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- Article
A New Information Lens: The Self-concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information.
- Published in:
- Journal of Interactive Marketing, 2018, v. 42, p. 46, doi. 10.1016/j.intmar.2018.01.004
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- Article
Fostering Consumer-Brand Relationships in Social Media Environments: The Role of Parasocial Interaction.
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- Journal of Interactive Marketing, 2014, v. 28, n. 2, p. 134, doi. 10.1016/j.intmar.2013.12.003
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- Article
Consumer Power: Evolution in the Digital Age.
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- Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 257, doi. 10.1016/j.intmar.2013.09.002
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- Article
Online Personal Branding: Processes, Challenges, and Implications.
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- Journal of Interactive Marketing, 2011, v. 25, n. 1, p. 37, doi. 10.1016/j.intmar.2010.09.002
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- Article
Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices.
- Published in:
- Marketing Letters, 2020, v. 31, n. 2/3, p. 279, doi. 10.1007/s11002-020-09518-8
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- Article
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications.
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- Advances in Consumer Research, 2022, v. 50, p. 195
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- Publication type:
- Article
Order Effects of Sampling Sequential Products with Similar Versus Dissimilar Sensory Cues.
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- 2012
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- Publication type:
- Abstract
Effects of Sequential Sensory Cues on Food Taste Perception: Cross‐Modal Interplay Between Visual and Olfactory Stimuli.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2021, v. 31, n. 4, p. 746, doi. 10.1002/jcpy.1231
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- Article
Addressing Online Behavioral Advertising and Privacy Implications: A Comparison of Passive Versus Active Learning Approaches.
- Published in:
- Journal of Marketing Education, 2021, v. 43, n. 1, p. 43, doi. 10.1177/0273475319828788
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- Article
A Multicultural Service Sensitivity Exercise for Marketing Students.
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- Journal of Marketing Education, 2013, v. 35, n. 1, p. 5, doi. 10.1177/0273475312461257
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- Article
Stimulating the senses: An introduction to part two of the special issue on sensory marketing.
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- Psychology & Marketing, 2020, v. 37, n. 8, p. 1013, doi. 10.1002/mar.21366
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- Publication type:
- Article
Color research in marketing: Theoretical and technical considerations for conducting rigorous and impactful color research.
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- Psychology & Marketing, 2020, v. 37, n. 7, p. 855, doi. 10.1002/mar.21359
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- Article
The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications.
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- Psychology & Marketing, 2020, v. 37, n. 6, p. 796, doi. 10.1002/mar.21341
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- Article
The Marketers' Prismatic Palette: A Review of Color Research and Future Directions.
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- Psychology & Marketing, 2013, v. 30, n. 2, p. 187, doi. 10.1002/mar.20597
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- Article
Are data breaches the new norm? Exploring data breach trends, consumer sentiment, and responses to security invasions.
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- Journal of Consumer Affairs, 2023, v. 57, n. 3, p. 1089, doi. 10.1111/joca.12554
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- Article
The Viability of Removing Personal Information from Online White Page Directories: Are Consumer Perceptions Aligned with Reality?
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- Journal of Consumer Affairs, 2012, v. 46, n. 2, p. 345, doi. 10.1111/j.1745-6606.2012.01227.x
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- Article
Toward an Understanding of the Online Consumer's Risky Behavior and Protection Practices.
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- Journal of Consumer Affairs, 2009, v. 43, n. 3, p. 449, doi. 10.1111/j.1745-6606.2009.01148.x
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- Publication type:
- Article