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Understanding the Role of Health Consciousness in the Consumption of Plant-Based Meat Alternatives: A Sequential Mediation Model.
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- Journal of Sustainable Marketing, 2023, v. 4, n. 2, p. 218, doi. 10.51300/JSM-2023-110
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- Article
Identity and hedonic factors as determinants of savings intentions.
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- Journal of Marketing Trends (1961-7798), 2022, v. 8, n. 1, p. 29
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- Article
L'ambivalence dans la décision d'acheter des produits de luxe: le cas des millennials.
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- Revue Management et Avenir, 2018, n. 106, p. 155, doi. 10.3917/mav.106.0155
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- Article
Influence sociale et attitude à l'égard de la publicité sur Facebook.
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- Revue Française de Gestion, 2014, v. 40, n. 244, p. 33, doi. 10.3166/RFG.244.33-51
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- Article
LA SIMPLICITÉ VOLONTAIRE Une dissidence réappropriée.
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- Décisions Marketing, 2012, n. 68, p. 101, doi. 10.7193/DM.068.101.103
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- Article
To Start Being....The Anticipation of a Social Role Through Consumption in Life Transition: The Case of the First-Time Pregnancy.
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- Advances in Consumer Research, 2008, v. 35, p. 325
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- Article
Blog Marketing: Instaurez le dialogue avec vos clients.
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- Revue Française du Marketing, 2007, n. 211, p. 113
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- Article
LE MATÉRIALISME ORDINAIRE ET LA SATISFACTION DANS LA VIE : VERS UNE APPROCHE SEGMENTÉE.
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- Revue Française du Marketing, 2005, n. 201, p. 49
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- Article
VOYAGE À TIKIDAD: De l'accès à l'expériece de consommation.
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- Décisions Marketing, 2002, n. 28, p. 53, doi. 10.7193/dm.028.53.63
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- Article