Found: 18
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Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products.
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 3, p. 425, doi. 10.1177/00222437221124857
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- Publication type:
- Article
Are voters influenced by the results of a consensus conference?
- Published in:
- Behavioural Public Policy, 2023, v. 7, n. 2, p. 395, doi. 10.1017/bpp.2021.2
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- Publication type:
- Article
The Magnitude Heuristic: Larger Differences Increase Perceived Causality.
- Published in:
- Journal of Consumer Research, 2023, v. 49, n. 6, p. 1140, doi. 10.1093/jcr/ucac035
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- Publication type:
- Article
How consumer digital signals are reshaping the customer journey.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1257, doi. 10.1007/s11747-022-00839-w
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- Publication type:
- Article
Subjective Age and the Greater Good.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2021, v. 31, n. 3, p. 429, doi. 10.1002/jcpy.1177
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- Publication type:
- Article
Change Appeals: How Referencing Change Boosts Curiosity and Promotes Persuasion.
- Published in:
- Personality & Social Psychology Bulletin, 2021, v. 47, n. 5, p. 691, doi. 10.1177/0146167220941294
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- Publication type:
- Article
Evolving Choice Sets: The Effect of Dynamic (vs. Static) Choice Sets on Preferences.
- Published in:
- Advances in Consumer Research, 2021, v. 49, p. 196
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- Publication type:
- Article
The Effect of Quantity Cues on Product Perceptions and Preferences.
- Published in:
- Advances in Consumer Research, 2021, v. 49, p. 201
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- Publication type:
- Article
Probable Cause: The Influence of Prior Probabilities on Forecasts and Perceptions of Magnitude.
- Published in:
- Journal of Consumer Research, 2020, v. 46, n. 5, p. 833, doi. 10.1093/jcr/ucz025
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- Publication type:
- Article
When Moderation Fosters Persuasion: The Persuasive Power of Deviatory Reviews.
- Published in:
- Journal of Consumer Research, 2018, v. 45, n. 3, p. 490, doi. 10.1093/jcr/ucy021
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- Publication type:
- Article
The Effect of an Interruption on Risk Decisions.
- Published in:
- Journal of Consumer Research, 2018, v. 44, n. 6, p. 1205, doi. 10.1093/jcr/ucx092
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- Publication type:
- Article
Made by Mistake: When Mistakes Increase Product Preference.
- Published in:
- Journal of Consumer Research, 2018, v. 44, n. 5, p. 1085, doi. 10.1093/jcr/ucx089
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- Publication type:
- Article
Brand (in)fidelity: When Flirting with the Competition Strengthens Brand Relationships.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2018, v. 28, n. 1, p. 5, doi. 10.1002/jcpy.1011
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- Publication type:
- Article
Half a Gift Is Not Half-Hearted: A Giver-Receiver Asymmetry in the Thoughtfulness of Partial Gifts.
- Published in:
- 2017
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- Publication type:
- journal article
Risk (Mis)Perception: When Greater Risk Reduces Risk Valuation.
- Published in:
- Journal of Consumer Research, 2017, v. 43, n. 5, p. 769, doi. 10.1093/jcr/ucw058
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- Publication type:
- Article
Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion.
- Published in:
- Journal of Consumer Research, 2015, v. 42, n. 2, p. 300, doi. 10.1093/jcr/ucv018
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- Publication type:
- Article
Can't finish what you started? The effect of climactic interruption on behavior.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2015, v. 25, n. 1, p. 113, doi. 10.1016/j.jcps.2014.05.006
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- Publication type:
- Article
Reminders of God Can Increase Risk-taking.
- Published in:
- Advances in Consumer Research, 2014, v. 42, p. 338
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- Publication type:
- Article