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Sectoral Heterogeneity in New Service Development: An Exploratory Study of Service Types and Success Factors Sectoral Heterogeneity in New Service Development: An Exploratory Study of Service Types and Success Factors.
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- Journal of Product Innovation Management, 2013, v. 30, n. 3, p. 533, doi. 10.1111/jpim.12005
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Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success
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- Journal of Product Innovation Management, 2012, v. 29, p. 38, doi. 10.1111/j.1540-5885.2012.00968.x
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Divide Tariffs and Prosper? A Focus on the Role of Need for Cognition.
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- Marketing ZFP - Journal of Research & Management, 2015, v. 37, n. 2, p. 101, doi. 10.15358/0344-1369-2015-2-101
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Identification of Lead User Characteristics Driving the Quality of Service Innovation Ideas.
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- Creativity & Innovation Management, 2012, v. 21, n. 4, p. 427, doi. 10.1111/caim.12002
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Sherlock Holmes and Giftedness: Descriptive Characteristics in a Historical Perspective.
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- Advanced Development, 2017, v. 16, p. 18
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INVESTIGATING ANTECEDENTS AND STAGE-SPECIFIC EFFECTS OF CUSTOMER INTEGRATION INTENSITY ON NEW PRODUCT SUCCESS.
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- International Journal of Innovation Management, 2018, v. 22, n. 4, p. -1, doi. 10.1142/S1363919618500329
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- Article
THE ROLE OF DEFAULTS IN PREVENTING INNOVATION REJECTION.
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- International Journal of Innovation Management, 2015, v. 19, n. 2, p. -1, doi. 10.1142/S1363919615500231
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Fueling innovation management research: Future directions and five forward‐looking paths.
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- Journal of Product Innovation Management, 2024, v. 41, n. 5, p. 893, doi. 10.1111/jpim.12754
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How Pricing Teams Develop Effective Pricing Strategies for New Products.
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- Journal of Product Innovation Management, 2019, v. 36, n. 1, p. 66, doi. 10.1111/jpim.12444
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Appetizer or Main Course: Early Market vs. Majority Market Go-to- Market Strategies for Radical Innovations.
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- Journal of Product Innovation Management, 2018, v. 35, n. 1, p. 106, doi. 10.1111/jpim.12379
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- Article
Retaliatory Behavior to New Product Entry.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 90, doi. 10.2307/1251976
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A CONFIGURATIONAL PERSPECTIVE ON BoP INNOVATION CAPABILITY.
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- International Journal of Innovation Management, 2021, v. 25, n. 05, p. N.PAG, doi. 10.1142/S1363919621500602
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WHO SHOULD WEAR THE PANTS? AN EMPIRICAL INVESTIGATION OF FUNCTIONAL DECISION-MAKING AUTHORITY IN INNOVATION DEVELOPMENT.
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- International Journal of Innovation Management, 2021, v. 25, n. 2, p. N.PAG, doi. 10.1142/S1363919621500195
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Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison.
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- Journal of International Marketing, 2005, v. 13, n. 3, p. 1, doi. 10.1509/jimk.13.3.1
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Investigating consumers’ hesitant adoption of medical artificial intelligence.
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- Advances in Consumer Research, 2022, v. 50, p. 241
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- Article
Perceived Social Presence of Anthropomorphized Chatbots.
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- Advances in Consumer Research, 2020, v. 48, p. 218
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- Article