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AN EXPERIMENTAL EXAMINATION OF DECEPTION IN LABELING: CONSUMER RESEARCH AND PUBLIC POLICYMAKING.
- Published in:
- Advances in Consumer Research, 1978, v. 5, n. 1, p. 206
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- Publication type:
- Article
APPLICATION OF THE "NORMATIVE BELIEF" TECHNIQUE FOR MEASURING THE EFFECTIVENESS OF DECEPTIVE AND CORRECTIVE ADVERTISEMENTS.
- Published in:
- Advances in Consumer Research, 1977, v. 4, n. 1, p. 204
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- Publication type:
- Article
THE STATUS OF CONSUMER BEHAVIOR: SOME EMPIRICAL PERSPECTIVES.
- Published in:
- Advances in Consumer Research, 1975, v. 2, n. 1, p. 51
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- Publication type:
- Article
SOURCE AND STRENGTH EFFECTS IN CORRECTIVE ADVERTISING.
- Published in:
- Advances in Consumer Research, 1974, v. 1, n. 1, p. 85
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- Publication type:
- Article
The "Corrective Advertising" Remedy of the FTC: An Experimental Evaluation.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 1, p. 48, doi. 10.2307/1250166
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- Publication type:
- Article