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Methodology for planning a successful store flyer campaign based on a case study from a Czech retail market.
- Published in:
- Oeconomia Copernicana, 2018, v. 9, n. 4, p. 755, doi. 10.24136/oc.2018.037
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- Article
VAT and its influence on buying behaviour in the Czech Republic.
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- Oeconomia Copernicana, 2017, v. 8, n. 3, p. 353, doi. 10.24136/oc.v8i3.22
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- Publication type:
- Article
Využití Paretova pravidla 80-20 při zefektivnění prodejního sortimentu.
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- Trends: Economics & Management / Trendy: Ekonomiky a Managementu, 2014, v. 8, n. 18, p. 44
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- Article
Cenová elasticita poptávky jako nástroj pro plánování úspěšných akčních slev.
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- Trends: Economics & Management / Trendy: Ekonomiky a Managementu, 2013, v. 7, n. 17, p. 101
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- Article