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Determinants of kidney transplant candidates' decision to accept organ donor intervention transplants and participate in post‐transplant research: A conjoint analysis.
- Published in:
- Clinical Transplantation, 2021, v. 35, n. 6, p. 1, doi. 10.1111/ctr.14316
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- Article
Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance.
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- Marketing Science, 2014, v. 33, n. 2, p. 241, doi. 10.1287/mksc.2013.0820
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- Article
Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis.
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- Marketing Science, 2012, v. 31, n. 2, p. 293, doi. 10.1287/mksc.1110.0693
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- Article
Channel Pass-Through of Trade Promotions.
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- Marketing Science, 2010, v. 29, n. 2, p. 250, doi. 10.1287/mksc.1090.0509
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- Article
Customizing Promotions in Online Stores.
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- Marketing Science, 2004, v. 23, n. 4, p. 561, doi. 10.1287/mksc.1040.0055
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- Article
The Effect of Differences in the Number of Attribute Levels on Conjoint Results.
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- Marketing Letters, 1990, v. 1, n. 2, p. 113, doi. 10.1007/BF00435295
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- Article
ANALYSIS OF NEW PRODUCT DIFFUSION USING A FOUR-SEGMENT TRIAL-REPEAT MODEL.
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- Marketing Science, 1994, v. 13, n. 3, p. 224, doi. 10.1287/mksc.13.3.224
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- Article
A PROBIT MODEL OF CHOICE DYNAMICS.
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- Marketing Science, 1992, v. 11, n. 2, p. 189, doi. 10.1287/mksc.11.2.189
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- Article
AN EMPIRICAL ANALYSIS OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND CONSUMER PRICE ELASTICITY.
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- Marketing Science, 1991, v. 10, n. 2, p. 172, doi. 10.1287/mksc.10.2.172
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- Article
A MODEL OF BRAND CHOICE AND PURCHASE QUANTITY PRICE SENSITIVITIES.
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- Marketing Science, 1988, v. 7, n. 1, p. 1, doi. 10.1287/mksc.7.1.1
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- Article
THE EQUITY ESTIMATOR FOR MARKETING RESEARCH.
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- Marketing Science, 1987, v. 6, n. 4, p. 336, doi. 10.1287/mksc.6.4.336
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- Article
High-Energy Ad Content: A Large-Scale Investigation of TV Commercials.
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 4, p. 840, doi. 10.1177/00222437211067802
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- Article
The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis.
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- Journal of Marketing Research (JMR), 1999, v. 36, n. 2, p. 269, doi. 10.2307/3152098
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- Article
Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers.
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- Journal of Marketing Research (JMR), 1998, v. 35, n. 1, p. 54, doi. 10.2307/3151930
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- Article
Measuring the Dynamic Effects of Promotions on Brand Choice.
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- Journal of Marketing Research (JMR), 1996, v. 33, n. 1, p. 20, doi. 10.2307/3152010
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- Article
Equity Estimation and Assessing Market Response: A Rejoinder.
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- Journal of Marketing Research (JMR), 1995, v. 32, n. 4, p. 480, doi. 10.2307/3152183
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- Article
Response Function Estimation Using the Equity Estimator.
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- Journal of Marketing Research (JMR), 1991, v. 28, n. 1, p. 72, doi. 10.2307/3172727
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- Article
Intervention Analysis of a Field Experiment to Assess the Buildup Effect of Advertising.
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- Journal of Marketing Research (JMR), 1986, v. 23, n. 4, p. 337, doi. 10.2307/3151809
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- Article
The Effect of Advertising on Consumer Price Sensitivity.
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- Journal of Marketing Research (JMR), 1985, v. 22, n. 2, p. 119, doi. 10.2307/3151358
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- Article
A Comparative Analysis of Reference Price Models.
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- Journal of Consumer Research, 1997, v. 24, n. 2, p. 202, doi. 10.1086/209505
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- Article
Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions.
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- Journal of Consumer Research, 1992, v. 19, n. 3, p. 387, doi. 10.1086/209309
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- Article
The Salience of Relevant Others and Its Effect on Individual and Joint Preferences: An Experimental Investigation.
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- Journal of Consumer Research, 1983, v. 10, n. 1, p. 62, doi. 10.1086/208945
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- Article
Comparing Derived Importance Weights Across Attributes.
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- Journal of Consumer Research, 1982, v. 8, n. 4, p. 471, doi. 10.1086/208890
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- Article
Editorial: How Digital Innovators Achieve Customer Value.
- Published in:
- Journal of Theoretical & Applied Electronic Commerce Research, 2020, v. 15, n. 1, p. I, doi. 10.4067/S0718-18762020000100101
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- Publication type:
- Article
How Does Adoption of the Outlet Channel Impact Customers' Spending in the Retail Stores: Conflict or Synergy?
- Published in:
- Management Science, 2016, v. 62, n. 9, p. 2692, doi. 10.1287/mnsc.2015.2262
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- Article