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Back to the Basics: Handwritten Journaling, Student Engagement, and Bloom's Learning Outcomes.
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- Journal of Marketing Education, 2023, v. 45, n. 1, p. 5, doi. 10.1177/02734753221075557
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Metaverse marketing: How the metaverse will shape the future of consumer research and practice.
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- Psychology & Marketing, 2023, v. 40, n. 4, p. 750, doi. 10.1002/mar.21767
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Where There's a Will, There's a Way: Synthesizing Creativity, Contagious Motivation, and Unique Projects Into the Course Experience.
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- Journal of Marketing Education, 2022, v. 44, n. 1, p. 41, doi. 10.1177/02734753211006820
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Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement.
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- Psychology & Marketing, 2022, v. 39, n. 4, p. 683, doi. 10.1002/mar.21611
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- Article
Untapped Knowledge about Water Reuse: the Roles of Direct and Indirect Educational Messaging.
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- Water Resources Management, 2021, v. 35, n. 8, p. 2601, doi. 10.1007/s11269-021-02853-z
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- Article
#MeToo, #MeThree, #MeFour: Twitter as community building across academic and corporate institutions.
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- Psychology & Marketing, 2021, v. 38, n. 3, p. 455, doi. 10.1002/mar.21442
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- Article
Exploring online comments from a strategic marketing stance to reduce wildlife crime.
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- Psychology & Marketing, 2020, v. 37, n. 12, p. 1771, doi. 10.1002/mar.21420
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The Story Only Few Can Tell: Exploring the Disproportionately Gendered Professoriate in Business Schools.
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- Journal of Marketing Education, 2020, v. 42, n. 1, p. 7, doi. 10.1177/0273475319879972
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Preventing shoplifting: Exploring online comments to propose a model.
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- Psychology & Marketing, 2020, v. 37, n. 1, p. 141, doi. 10.1002/mar.21290
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Feelings and functionality in social networking communities: A regulatory focus perspective.
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- Psychology & Marketing, 2019, v. 36, n. 7, p. 675, doi. 10.1002/mar.21204
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Will they pitch or will they switch? Comparing Chinese and American consumers.
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- Psychology & Marketing, 2018, v. 35, n. 3, p. 210, doi. 10.1002/mar.21081
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Teaching Outside the Rubric: Qualitative Student Insights about Creativity.
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- Journal of Strategic Management Education, 2016, v. 12, p. 75
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- Article
So Close Yet So Far Away: The Moderating Effect of Regulatory Focus Orientation on Health Behavioral Intentions.
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- Psychology & Marketing, 2015, v. 32, n. 5, p. 522, doi. 10.1002/mar.20797
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- Article
Exploring the Use of Virtual World Technology for Idea-Generation Tasks.
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- International Journal of e-Collaboration, 2014, v. 10, n. 3, p. 44, doi. 10.4018/ijec.2014070103
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- Article
Understanding the Components of Information Privacy Threats for Location-Based Services.
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- Journal of Information Systems, 2014, v. 28, n. 1, p. 227, doi. 10.2308/isys-50696
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Catch It If You Can: How Contagious Motivation Improves Group Projects and Course Satisfaction.
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- Journal of Marketing Education, 2013, v. 35, n. 3, p. 220, doi. 10.1177/0273475313495857
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- Article
BODY IMAGE DISSATISFACTION AND SELF-ESTEEM: A CONSUMER-CENTRIC EXPLORATION AND A PROPOSED RESEARCH AGENDA.
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- Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2011, v. 24, p. 90
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- Article