Works by Kossar, Bruce S.

Identifying Innovators for the Cross-Selling of New Products.

Published in:

Management Science, 2004, v. 50, n. 8, p. 1120, doi. 10.1287/mnsc.1040.0256

By:

• Kamakura, Wagner A.;
• Kossar, Bruce S.;
• Wedel, Michel

Publication type:

Article