Overconfidence and the Performance of Business Students on Examinations.
- Published in:
- Journal of Education for Business, 2004, v. 79, n. 4, p. 217, doi. 10.3200/JOEB.79.4.217-224
- By:
- Publication type:
- Article
Works matching AU Koku, Paul Sergius
Results: 17
1
2
Do Islamic Ethics Influence Consumers' Reaction to Advertising Messages of Certain Foods? Tracking Consumers' Reaction Using fMRI Technology.
- Published in:
- Journal of Global Marketing, 2022, v. 35, n. 5, p. 349, doi. 10.1080/08911762.2022.2037806
- By:
- Publication type:
- Article
3
Revisiting Pfizer's DTCA of Lipitor Using Dr. Jarvik as a Spokesperson: Analyses under the Teleological and Deontological Theories of Ethics.
- Published in:
- Journal of Global Marketing, 2022, v. 35, n. 1, p. 99, doi. 10.1080/08911762.2021.1943766
- By:
- Publication type:
- Article
4
Look Before You Leap: Marketing Advice for Small Firms.
- Published in:
- CPA Journal, 2012, v. 82, n. 5, p. 52
- By:
- Publication type:
- Article
5
Book Review.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
6
Open Boundaries (Book).
- Published in:
- 1999
- By:
- Publication type:
- Book Review
7
TOWARDS AN INTEGRATED MARKETING STRATEGY FOR DEVELOPING MARKETS.
- Published in:
- Journal of Marketing Theory & Practice, 2005, v. 13, n. 4, p. 8, doi. 10.1080/10696679.2005.11658555
- By:
- Publication type:
- Article
8
PURCHASING POWER PARITY IN THE SAARC REGION: EVIDENCE FROM UNIT ROOT TEST WITH CROSS-SECTIONAL DEPENDENCE.
- Published in:
- Journal of Developing Areas, 2015, v. 49, n. 5, p. 129, doi. 10.1353/jda.2015.0074
- By:
- Publication type:
- Article
9
Green Marketing and Misleading Statements: The Case of Saab in Australia.
- Published in:
- Journal of Applied Management Accounting Research, 2013, v. 11, n. 1, p. 1
- By:
- Publication type:
- Article
10
R & D Expenditure and Profitability in the Pharmaceutical Industry in the United States.
- Published in:
- Journal of Applied Management Accounting Research, 2010, v. 8, n. 1, p. 35
- By:
- Publication type:
- Article
11
The Information Content and the Stock Market's Reaction to New Product Announcements in the Computer Industry.
- Published in:
- Journal of Applied Management Accounting Research, 2009, v. 7, n. 1, p. 21
- By:
- Publication type:
- Article
12
What Is in a Name? The Impact of Strategic Name Change on Student Enrollment in Colleges and Universities.
- Published in:
- Journal of Marketing for Higher Education, 1997, v. 8, n. 2, p. 53, doi. 10.1300/J050v08n02_05
- By:
- Publication type:
- Article
13
On Boycotts Organized Through the Internet.
- Published in:
- Journal of Marketing Development & Competitiveness, 2011, v. 5, n. 6, p. 83
- By:
- Publication type:
- Article
14
Analysis of the effects of settlement of interfirm lawsuits.
- Published in:
- Managerial & Decision Economics, 2006, v. 27, n. 4, p. 307, doi. 10.1002/mde.1263
- By:
- Publication type:
- Article
15
Really New Services: Perceived Risk and Adoption Intentions.
- Published in:
- Services Marketing Quarterly, 2022, v. 43, n. 4, p. 485, doi. 10.1080/15332969.2021.1994193
- By:
- Publication type:
- Article
16
Some Significant Factors That Influence Tipping in Service Encounters Outside the Restaurant Industry in the United States.
- Published in:
- Services Marketing Quarterly, 2007, v. 29, n. 1, p. 23, doi. 10.1300/J396v29n01_02
- By:
- Publication type:
- Article
17
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs: the case of Pfizer and Lipitor in the United States.
- Published in:
- Health Marketing Quarterly, 2021, v. 38, n. 1, p. 23, doi. 10.1080/07359683.2021.1947079
- By:
- Publication type:
- Article