Works by Klompmaker, Jay E.

Results: 11

Industrial Marketing and Sales Management in the Computer Age (Book).

Published in:

1982

By:

Wotruba, Thomas R.;
Klompmaker, Jay E.

Publication type:

Book Review

Incorporating Information from Salespeople into the Marketing Planning Process.

Published in:

Journal of Personal Selling & Sales Management, 1980, v. 1, n. 1, p. 76

By:

Klompmaker, Jay E.

Publication type:

Article

A COMPARATIVE STUDY OF TELEVISION DUPLICATION MODELS.

Published in:

Journal of Advertising, 1981, v. 10, n. 3, p. 42, doi. 10.1080/00913367.1981.10672775

By:

Rust, Roland T.;
Klompmaker, Jay E.;
Headen, Robert S.

Publication type:

Article

Increasing the Informational Content of Reach and Frequency Estimates.

Published in:

Journal of Advertising, 1976, v. 5, n. 1, p. 18, doi. 10.1080/00913367.1976.10672617

By:

Headen, Robert S.;
Klompmaker, Jay E.;
Teel Jr., Jesse E.

Publication type:

Article

Factory Focus: Segmenting Markets from an Operations Perspective.

Published in:

Journal of Operations Management, 1991, v. 10, n. 3, p. 363, doi. 10.1016/0272-6963(91)90074-8

By:

Berry, William L.;
Bozarth, Cecil C.;
Hill, Terence J.;
Klompmaker, Jay E.

Publication type:

Article

Linking Strategy Formulation in Marketing and Operations: Empirical Research.

Published in:

Journal of Operations Management, 1991, v. 10, n. 3, p. 294, doi. 10.1016/0272-6963(91)90070-E

By:

Berry, William L.;
Hill, Terry;
Klompmaker, Jay E.;
McLaughlin, Curtis P.

Publication type:

Article

Using Free Papers for Customer Surveys.

Published in:

Journal of Marketing, 1977, v. 41, n. 3, p. 80, doi. 10.2307/1250941

By:

Klompmaker, Jay E.;
Lindley, J. Daniel;
Page, Robert L.

Publication type:

Article

Improving the Estimation Procedure for the Beta Binomial TV Exposure Model.

Published in:

Journal of Marketing Research (JMR), 1981, v. 18, n. 4, p. 442, doi. 10.2307/3151337

By:

Rust, Roland T.;
Klompmaker, Jay E.

Publication type:

Article

Attentive Audience Delivery of TV Advertising Schedules.

Published in:

Journal of Marketing Research (JMR), 1981, v. 18, n. 2, p. 187, doi. 10.2307/3150953

By:

Bearden, William O.;
Headen, Robert S.;
Klompmaker, Jay E.;
Teel, Jesse E.

Publication type:

Article

The Duplication of Viewing Law and Television Media Schedule Evaluation.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 333, doi. 10.2307/3150707

By:

Headen, Robert S.;
Klompmaker, Jay E.;
Rust, Roland T.

Publication type:

Article

Predicting Audience Exposure to Spot TV Advertising Schedules.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 1, doi. 10.2307/3151049

By:

Headen, Robert S.;
Klompmaker, Jay E.;
Teel Jr., Jessie E.

Publication type:

Article