Found: 13
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Consumer Response to Product Form in Technology-Based Industries.
- Published in:
- Journal of Product Innovation Management, 2014, v. 31, n. 4, p. 867, doi. 10.1111/jpim.12128
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- Article
Consumer Innovativeness and the Use of New versus Extended Brand Names for New Products.
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- Journal of Product Innovation Management, 2010, v. 27, n. 1, p. 23, doi. 10.1111/j.1540-5885.2009.00697.x
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- Publication type:
- Article
Managing Seller–Buyer Relationships during New Product Development.
- Published in:
- Journal of Product Innovation Management, 2009, v. 26, n. 5, p. 566, doi. 10.1111/j.1540-5885.2009.00681.x
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- Article
An Illustration of Potential Sources of Concept-Test Error.
- Published in:
- Journal of Product Innovation Management, 2006, v. 23, n. 4, p. 359, doi. 10.1111/j.1540-5885.2006.00207.x
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- Article
Creating ethical brands: the role of brand name on consumer perceived ethicality.
- Published in:
- Marketing Letters, 2017, v. 28, n. 3, p. 411, doi. 10.1007/s11002-017-9424-7
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- Article
The role of position, type, and combination of sound symbolism imbeds in brand names.
- Published in:
- Marketing Letters, 2014, v. 25, n. 1, p. 13, doi. 10.1007/s11002-013-9236-3
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- Article
Creating brand personality with brand names.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 109, doi. 10.1007/s11002-011-9140-7
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- Article
Gender differences in new brand name response.
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- Marketing Letters, 2009, v. 20, n. 3, p. 313, doi. 10.1007/s11002-008-9066-x
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- Article
Leveraging brand equity to attract human capital.
- Published in:
- Marketing Letters, 2007, v. 18, n. 3, p. 149, doi. 10.1007/s11002-007-9012-3
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- Publication type:
- Article
Creating Meaningful Brands: The Relationship Between Brand Name and Brand Mark.
- Published in:
- Marketing Letters, 2003, v. 14, n. 3, p. 143, doi. 10.1023/A:1027476132607
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- Article
Designing a Customer Experience Management Course.
- Published in:
- Journal of Marketing Education, 2020, v. 42, n. 2, p. 157, doi. 10.1177/0273475318818873
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- Article
Creating Brand Names With Meaning: The Use of Sound Symbolism .
- Published in:
- Marketing Letters, 2000, v. 11, n. 1, p. 5, doi. 10.1023/A:1008184423824
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- Article
Threats to the External Validity of Brand Extension Research.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 3, p. 326, doi. 10.1509/jmkr.38.3.326.18864
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- Article