Found: 39
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Lying and Cheating the Company: The Positive and Negative Effects of Corporate Activism on Unethical Consumer Behavior.
- Published in:
- Journal of Business Ethics, 2024, v. 192, n. 1, p. 39, doi. 10.1007/s10551-023-05547-1
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- Article
Designing Brand Cocreation Activities to Increase Digital Consumer Engagement.
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- Journal of Interactive Marketing, 2024, v. 59, n. 2, p. 151, doi. 10.1177/10949968231191097
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- Publication type:
- Article
Not Too Far to Help: Residential Mobility, Global Identity, and Donations to Distant Beneficiaries.
- Published in:
- Journal of Consumer Research, 2021, v. 47, n. 6, p. 878, doi. 10.1093/jcr/ucaa053
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- Publication type:
- Article
In Times of Trouble: A Framework for Understanding Consumers' Responses to Threats.
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- Journal of Consumer Research, 2020, v. 47, n. 3, p. 311, doi. 10.1093/jcr/ucaa036
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- Publication type:
- Article
How Power States Influence the Persuasiveness of Top‐Dog versus Underdog Appeals.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2019, v. 29, n. 2, p. 243, doi. 10.1002/jcpy.1069
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- Publication type:
- Article
The Sounds of Silence: Inferences from the Absence of Word‐of‐Mouth.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2019, v. 29, n. 1, p. 3, doi. 10.1002/jcpy.1067
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- Publication type:
- Article
Some Hedonic Consequences of Perspective‐Taking in Recommending.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2019, v. 29, n. 1, p. 22, doi. 10.1002/jcpy.1050
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- Publication type:
- Article
Culturally Contingent Cravings: How Holistic Thinking Influences Consumer Responses to Food Appeals.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2019, v. 29, n. 1, p. 39, doi. 10.1002/jcpy.1049
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- Publication type:
- Article
A Self‐Regulatory Model of Resource Scarcity.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2019, v. 29, n. 1, p. 104, doi. 10.1002/jcpy.1035
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- Publication type:
- Article
Our Vision for the Journal of Consumer Research: It's All about the Consumer.
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- Journal of Consumer Research, 2018, v. 44, n. 5, p. 955, doi. 10.1093/jcr/ucx123
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- Publication type:
- Article
Doing Well Versus Doing Good: The Differential Effect of Underdog Positioning on Moral and Competent Service Providers.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 1, p. 103, doi. 10.1509/jm.15.0369
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- Article
Posting strategically: The consumer as an online media planner.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2015, v. 25, n. 4, p. 609, doi. 10.1016/j.jcps.2015.02.003
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- Publication type:
- Article
Neatly tied with a bow.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2015, v. 25, n. 2, p. 185, doi. 10.1016/j.jcps.2015.02.002
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- Publication type:
- Article
Marketplace Morality.
- Published in:
- 2015
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- Publication type:
- Speech
Why Are Some Brand Co-Creation Activities More Effective Than Others?: The Effects of Brand Knowledge Potential and Self-Brand Connection on Brand Engagement Intentions.
- Published in:
- 2014
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- Publication type:
- Abstract
Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 4, p. 477, doi. 10.1509/jmr.11.0342
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- Publication type:
- Article
Multiformat Digital Products: How Design Attributes Interact with Usage Situations to Determine Choice.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 100, doi. 10.1509/jmr.10.0058
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- Publication type:
- Article
Carrying the Torch for the Brand: Inferring Brand Attachment From Logo Signals.
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- 2012
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- Publication type:
- Abstract
Online Word of Mouth.
- Published in:
- 2011
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- Publication type:
- Abstract
Priming Susceptibility: The Role of the Self in Moderating Nonconscious Priming Effects.
- Published in:
- 2011
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- Publication type:
- Abstract
From Why and What to Where I Post: Online Poster Behavior.
- Published in:
- Advances in Consumer Research, 2010, v. 37, p. 777
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- Publication type:
- Article
The self and the brand
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2009, v. 19, n. 3, p. 271, doi. 10.1016/j.jcps.2009.05.011
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- Publication type:
- Article
The Effects of Centrality and Distinctiveness on the Usage of Co-promotions.
- Published in:
- Advances in Consumer Research, 2008, v. 35, p. 824
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- Publication type:
- Article
Vigilant Against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 4, p. 688, doi. 10.1509/jmkr.44.4.688
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- Publication type:
- Article
Current Research on the Role of Inferred Motives in Consumer Reactions to Influence Agents.
- Published in:
- Advances in Consumer Research, 2005, v. 32, n. 1, p. 380
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- Publication type:
- Article
Goal Seeker and Persuasion Sentry: How Consumer Targets Respond to Interpersonal Marketing Persuasion.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 3, p. 573, doi. 10.1086/425092
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- Publication type:
- Article
Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 4, p. 415, doi. 10.1509/jmkr.38.4.415.18910
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- Publication type:
- Article
Reference Points Used In Quality And Value Judgements .
- Published in:
- Marketing Letters, 2000, v. 11, n. 4, p. 299, doi. 10.1023/A:1008129011202
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- Publication type:
- Article
Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent.
- Published in:
- Journal of Consumer Research, 2000, v. 27, n. 1, p. 69, doi. 10.1086/314309
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- Publication type:
- Article
No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality.
- Published in:
- Journal of Marketing, 2000, v. 64, n. 2, p. 66, doi. 10.1509/jmkg.64.2.66.18000
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- Publication type:
- Article
The Influence of Preencounter Affect on Satisfaction With an Anxiety-Provoking Service Encounter.
- Published in:
- Journal of Service Research, 1999, v. 1, n. 4, p. 333, doi. 10.1177/109467059914005
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- Publication type:
- Article
Perceived Quality and Value, Satisfaction and Loyalty: New Insights into Processes Underlying Some Familiar Constructs.
- Published in:
- 1999
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- Publication type:
- Proceeding
The Ownership Effect in Consumer Responses to Brand Line Stretches.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 1, p. 88, doi. 10.2307/1252003
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- Publication type:
- Article
A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?
- Published in:
- Journal of Consumer Research, 1993, v. 20, n. 1, p. 111, doi. 10.1086/209337
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- Publication type:
- Article
Procedural Learning, Consumer Decision Making, and Marketing Communication.
- Published in:
- Marketing Letters, 1993, v. 4, n. 1, p. 39, doi. 10.1007/BF00994186
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- Publication type:
- Article
The Effects of Advertising Context on Consumer Research.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 414
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- Publication type:
- Article
The Effect of Perceived Advertising Costs on Brand Perceptions.
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- Journal of Consumer Research, 1990, v. 17, n. 2, p. 160, doi. 10.1086/208546
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- Publication type:
- Article
Money Talks: Perceived Advertising Expense and Expected Product Quality.
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- Journal of Consumer Research, 1989, v. 16, n. 3, p. 344, doi. 10.1086/209220
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- Publication type:
- Article
Memory and Cuing Effects on Decision Framing.
- Published in:
- Advances in Consumer Research, 1989, v. 16, n. 1, p. 173
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- Publication type:
- Article