Found: 97

Select item for more details and to access through your institution.

  • 3. MARKETING POLICY DECISIONS.

    Published in:
    1980
    By:
    • King, Robert L.;
    • Hindersman, Charles H.
    Publication type:
    Abstract

  • 4.0 MARKETING MIX.

    Published in:
    1980
    By:
    • Laric, Michael V.;
    • Gross, Walter;
    • Spencer, Ulrich M.;
    • King, Robert L.;
    • Michman, Ronald D.;
    • Barry, Thomas E.;
    • Leonard, Myron;
    • Jolson, Marvin A.;
    • Schlissel, Martin R.;
    • Culley, James D.
    Publication type:
    Abstract

  • 4.0 MARKETING MIX.

    Published in:
    Journal of Marketing, 1980, v. 44, n. 1, p. 100
    By:
    • Gross, Walter;
    • Kahler, Ruel;
    • Leonard, Myron;
    • Jolson, Marvin A.;
    • King, Robert L.;
    • Pletcher, Barbara A.;
    • Becherer, Richard C.;
    • Lammers, H. Bruce;
    • Dixon, Donald F.;
    • Schoell, William F.;
    • Rucks, Conway
    Publication type:
    Article

  • 3.0 MARKETING POLICY DECISIONS.

    Published in:
    Journal of Marketing, 1980, v. 44, n. 1, p. 98
    By:
    • Gross, Walter;
    • King, Robert L.;
    • Spencer, Ulrich M.;
    • Etzel, Michael J.;
    • Leonard, Myron;
    • Freiden, Jon B.;
    • Kahler, Ruel
    Publication type:
    Article

  • 2. MARKETING INSTITUTIONS.

    Published in:
    1976
    By:
    • LaPlaca, Peter J.;
    • Gross, Walter;
    • McLaughlin, Daniel J.;
    • Becherer, Richard C.;
    • Jolson, Marvin A.;
    • Meissner, Frank;
    • Gable, Myron;
    • Pletcher, Barbara;
    • Hendon, Donald W.;
    • King, Robert L.;
    • Jackson, Donald W.
    Publication type:
    Abstract

  • MARKETING POLICY DECISIONS.

    Published in:
    1976
    By:
    • Gross, Walter;
    • Michman, R. D.;
    • Lamb, Charles;
    • Walker, Bruce J.;
    • Adams, Kendall A.;
    • Kaher, Ruel;
    • Penn, William S.;
    • Mazze, Edward M.;
    • LaPlaca, Peter J.;
    • Jolson, Marvin A.;
    • King, Robert L.;
    • Gable, Myron;
    • Muhlbacher, Hans;
    • Becherer, Richard C.
    Publication type:
    Abstract

  • MARKETING MIX.

    Published in:
    1976
    By:
    • Gross, Walter;
    • LaPlaca, Peter J.;
    • Lamb, Charles;
    • Fagen, C. L.;
    • Penn, William S.;
    • Jackson, Donald W.;
    • Hindersman, Charles H.;
    • King, Robert L.;
    • Muhlbacher, Hans;
    • Etzel, Michael J.;
    • Lanham, Ronald;
    • Grundy, Roy R.;
    • Kahler, Ruel;
    • Michman, R. D.;
    • Lowry, John R.;
    • Walker, Bruce J.;
    • Kirchner, D. F.;
    • Jolson, Marvin A.
    Publication type:
    Abstract

  • MACROMARKETING.

    Published in:
    1976
    By:
    • Gross, Walter;
    • Michman, R. D.;
    • Lamb, Charles;
    • King, Robert L.;
    • Fagan, C. L.;
    • Hindersman, Charles H.;
    • Muhlbacher, Hans;
    • Jolson, Marvin A.;
    • Dixon, Donald F.;
    • Meissner, Frank;
    • Wise, Gordon L.;
    • Etzel, Michael J.;
    • Penn, William S.
    Publication type:
    Abstract

  • MARKETING HISTORY AND TRENDS.

    Published in:
    1976
    By:
    • Michman, R. D.;
    • King, Robert L.;
    • Kahler, Ruel;
    • Lamb, Charles
    Publication type:
    Abstract

  • MARKETING MIX.

    Published in:
    1976
    By:
    • King, Robert L.;
    • Kahler, Ruel;
    • Schoell, William F.;
    • Jackson, Donald W.;
    • Hindersman, Charles H.;
    • Lamb, Charles;
    • Dixon, Donald F.;
    • Etzel, Michael J.;
    • Michman, R. D.;
    • Jolson, M. A.;
    • Walker, Bruce J.;
    • Fagan, C. L.;
    • Lowry, John R.
    Publication type:
    Abstract

  • MARKETING POLICY DECISIONS.

    Published in:
    1976
    By:
    • Michman, R. D.;
    • King, Robert L.;
    • Walker, Bruce J.;
    • Jackson, Donald W.;
    • Etzel, Michael J.;
    • Lowry, John R.;
    • Gross, Walter;
    • Kahler, Ruel;
    • Spencer, Ulric M.;
    • Lamb, Charles
    Publication type:
    Abstract

  • MACROMARKETING.

    Published in:
    1976
    By:
    • Penn, William S.;
    • Schoell, William F.;
    • Lamb, Charles;
    • Walker, Bruce J.;
    • Hindersman, Charles H.;
    • Jackson, Donald W.;
    • Michman, R. D.;
    • King, Robert L.;
    • McLaughlin, Daniel J.
    Publication type:
    Abstract

  • 10. INTERNATIONAL MARKETING.

    Published in:
    1975
    By:
    • Meissner, Frank;
    • Penn, William S.;
    • King, Robert L.;
    • Walker, Bruce J.;
    • Lamb, Charles;
    • LaPlaca, Peter J.
    Publication type:
    Abstract

  • 1. ADVERTISING AND PROMOTION.

    Published in:
    1975
    By:
    • King, Robert L.;
    • Michman, R. D.;
    • Kahler, Ruel;
    • Walker, Bruce J.;
    • Lamb, Charles;
    • Jolson, M. A.
    Publication type:
    Abstract

  • MARKETING ABSTRACTS.

    Published in:
    Journal of Marketing, 1970, v. 34, n. 4, p. 88, doi. 10.2307/1250719
    By:
    • Penn, William S.;
    • Bearchel Jr., Charles A.;
    • Schendel, D. E.;
    • Gross, Walter;
    • Vandervoort, Stephanie;
    • Babione, F. A.;
    • Darden, William R.;
    • Disch, Wolfgang K. A.;
    • Dixon, Donald F.;
    • Eakin, Carl;
    • Emory, William;
    • Fox, Harold W.;
    • Goldstucker, Jac L.;
    • Gourley, David R.;
    • Halper, Donald G.;
    • Hasty, Ronald W.;
    • Hicks, Wyman;
    • Hindersman, Charles H.;
    • Kahler, Ruel;
    • King, Robert L.
    Publication type:
    Article

  • 18. Retailing.

    Published in:
    1969
    By:
    • Babione, F.A.;
    • Penn, Jr., William S.;
    • King, Robert L.
    Publication type:
    Abstract

  • 12. Marketing Management.

    Published in:
    Journal of Marketing, 1969, v. 33, n. 2, p. 93
    By:
    • Penn, Jr., William S.;
    • Gross, Walter;
    • Goldstucker, Jac L.;
    • Reinecke, John A.;
    • Wotruba, Thomas R.;
    • Fox, Harold W.;
    • Wilemon, David;
    • King, Robert L.
    Publication type:
    Article

  • 10. International Marketing.

    Published in:
    1969
    By:
    • Penn, Jr., William S.;
    • Worcester, Robert M.;
    • King, Robert L.;
    • Kahler, Ruel;
    • Meissner, Frank;
    • Wilemon, David;
    • Arnay, Oscar P.
    Publication type:
    Abstract

  • 11. Marketing Education.

    Published in:
    1969
    By:
    • Penn, Jr., William S.;
    • King, Robert L.
    Publication type:
    Abstract

  • 5. Consumer Behavior.

    Published in:
    1969
    By:
    • Babione, F.A.;
    • Spencer, Ulric M.;
    • Reinecke, John A.;
    • Hindersman, Charles H.;
    • King, Robert L.;
    • Wilemon, David
    Publication type:
    Abstract

  • 1. Advertising and Promotion.

    Published in:
    1969
    By:
    • Reinecke, John A.;
    • Fox, Harold W.;
    • Gross, Walter;
    • Spencer, Ulric M.;
    • Meissner, Frank;
    • Wilemon, David L.;
    • King, Robert L.
    Publication type:
    Abstract

  • 6. Costs, Efficiency, and Financing.

    Published in:
    1969
    By:
    • Penn, Jr., William S.;
    • King, Robert L.;
    • Worcester, Robert M.;
    • Fox, Harold W.
    Publication type:
    Abstract

  • 5. Consumer Behavior.

    Published in:
    1969
    By:
    • Penn, Jr., William S.;
    • King, Robert L.;
    • Gross, Walter;
    • Tigert, Douglas J.;
    • Spencer, Ulric M.;
    • Disch, Wolfgang K.A.
    Publication type:
    Abstract

  • 21. Theory in Marketing.

    Published in:
    1968
    By:
    • Penn, William S.;
    • King, Robert L.
    Publication type:
    Abstract

  • 17. Research and Forecasting.

    Published in:
    1968
    By:
    • Penn, William S.;
    • Wykstra, R. A.;
    • Spencer, Ulric M.;
    • Tigert, Douglas J.;
    • Meissner, Frank;
    • Fox, Harold W.;
    • Hindersman, Charles H.;
    • King, Robert L.
    Publication type:
    Abstract

  • 5. Consumer Behavior.

    Published in:
    1968
    By:
    • Penn, William S.;
    • Gross, Walter;
    • Peterson, R. D.;
    • Goldstucker, Jac L.;
    • Fox, Harold W.;
    • King, Robert L.
    Publication type:
    Abstract

  • 4. Communication and Public Relations.

    Published in:
    1968
    By:
    • Penn, William S.;
    • King, Robert L.
    Publication type:
    Abstract

  • 21. Theory in Marketing.

    Published in:
    1967
    By:
    • KING, ROBERT L.
    Publication type:
    Abstract

  • 18. Retailing.

    Published in:
    1967
    By:
    • GROSS, WALTER;
    • BABIONE, F. A.;
    • MEISSNER, FRANK;
    • KING, ROBERT L.
    Publication type:
    Abstract

  • 17. Research and Forecasting.

    Published in:
    1967
    By:
    • DISCH, WOLFGANG K. A.;
    • SPENCER, ULRIC M.;
    • KING, ROBERT L.;
    • KAHLER, RUEL
    Publication type:
    Abstract

  • 12. Marketing Management.

    Published in:
    1967
    By:
    • PETERS, WILLIAM S.;
    • REMSTRAND, LARS-GUNNAR;
    • MEISSNER, FRANK;
    • PETERSON, R. D.;
    • KAHLER, RUEL;
    • WOTRUBA, THOMAS R.;
    • KING, ROBERT L.
    Publication type:
    Abstract

  • 10. International Marketing.

    Published in:
    1967
    By:
    • WORCESTER, ROBERT M.;
    • MEISSNER, FRANK;
    • ARNAY, OSCAR P.;
    • SPENCER, ULRIC M.;
    • PETERS, WILLIAM S.;
    • KING, ROBERT L.
    Publication type:
    Abstract

  • 5. Consumer Behavior.

    Published in:
    1967
    By:
    • KING, ROBERT L.;
    • REMSTRAND, LARS-GUNNAR;
    • PETERS, WILLIAM S.
    Publication type:
    Abstract

  • 7. Governmental and Regulatory Aspects.

    Published in:
    1967
    By:
    • PETERS, WILLIAM S.;
    • WIELAND, JOHN H.;
    • KING, ROBERT L.
    Publication type:
    Abstract

  • 2. Agricultural Marketing.

    Published in:
    1967
    By:
    • KING, ROBERT L.
    Publication type:
    Abstract

  • 21. Theory in Marketing.

    Published in:
    1967
    By:
    • Babione, F. A.;
    • King, Robert L.
    Publication type:
    Abstract

  • 19. Sales Management and Selling.

    Published in:
    1967
    By:
    • Gross, Walter;
    • Kahler, Ruel;
    • King, Robert L.;
    • Babione, F. A.
    Publication type:
    Abstract

  • 17. Research and Forecasting.

    Published in:
    1967
    By:
    • King, Robert L.;
    • Lawler, John V.;
    • Peters, William S.;
    • Wotruba, Thomas R.;
    • Regan, William J.;
    • Meissner, Frank
    Publication type:
    Abstract

  • 1. Advertising and Promotion.

    Published in:
    1967
    By:
    • Regan, William J.;
    • King, Robert L.;
    • Kahler, Ruel;
    • Peters, William S.;
    • Hindersman, Charles H.;
    • Peterson, R. D.
    Publication type:
    Abstract

  • 15. Pricing.

    Published in:
    1967
    By:
    • Kahler, Ruel;
    • Wieland, John H.;
    • King, Robert L.;
    • Regan, William J.;
    • Hindersman, Charles H.;
    • Peters, William S.
    Publication type:
    Abstract

  • 1. Advertising and Promotion.

    Published in:
    1967
    By:
    • King, Robert L.;
    • Arnay, Oscar P.;
    • Peters, William S.
    Publication type:
    Abstract

  • 14. Planning and Strategy.

    Published in:
    1967
    By:
    • King, Robert L.;
    • Babione, F. A.;
    • Wieland, John H.;
    • Peters, William S.
    Publication type:
    Abstract

  • 11. Marketing Education.

    Published in:
    1967
    By:
    • King, Robert L.;
    • Peters, William S.
    Publication type:
    Abstract

  • 10. International Marketing.

    Published in:
    1967
    By:
    • Babione, F. A.;
    • Peters, William S.;
    • King, Robert L.;
    • Wieland, John H.;
    • Schwartz, George
    Publication type:
    Abstract

  • 18. Retailing.

    Published in:
    1967
    By:
    • Babione, F. A.;
    • Gross, Walter;
    • King, Robert L.
    Publication type:
    Abstract

  • 17. Research and Forecasting.

    Published in:
    1967
    By:
    • Spencer, Ulric M.;
    • King, Robert L.;
    • Gross, Walter;
    • Wolf, Alois F.;
    • Peters, William S.
    Publication type:
    Abstract

  • 5. Consumer Behavior.

    Published in:
    1967
    By:
    • King, Robert L.;
    • Hindersman, Charles H.
    Publication type:
    Abstract

  • 16. Regional Analysis.

    Published in:
    1966
    By:
    • PETERS, WILLIAM S.;
    • KING, ROBERT L.
    Publication type:
    Abstract

  • 19. Sales Management and Selling.

    Published in:
    1966
    By:
    • REGAN, WILLIAM J.;
    • KING, ROBERT L.;
    • DISCH, WOLFGANG K. A.;
    • BABIONE, F. A.
    Publication type:
    Abstract

  • 18. Retailing.

    Published in:
    1966
    By:
    • BABIONE, F. A.;
    • KING, ROBERT L.;
    • GROSS, WALTER;
    • MARKIN, ROM J.;
    • SPENCER, ULRIC M.;
    • MEISSNER, FRANK;
    • FOX, HAROLD W.;
    • MORGAN, L. ROBERT;
    • WOTRUBA, THOMAS R.;
    • PETERS, WILLIAM S.
    Publication type:
    Abstract