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Social media marketing activities, customer engagement, and customer stickiness: A longitudinal investigation.
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- Psychology & Marketing, 2024, v. 41, n. 7, p. 1597, doi. 10.1002/mar.21999
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- Article
Developing a Conceptual Understanding of Consumer-based League Brand Associations.
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- Journal of Sport Management, 2014, v. 28, n. 1, p. 49, doi. 10.1123/jsm.2011-0153
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- Article