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Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges.
- Published in:
- Management & Marketing, 2023, v. 18, p. 474, doi. 10.2478/mmcks-2023-0026
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- Article
An Exploratory Evidence of the Types of Challenges and Opportunities Perceived by the Small and Medium Enterprises (SMEs) in the Apparel Export Sector of Pakistan.
- Published in:
- Abasyn University Journal of Social Sciences, 2017, v. 10, n. 2, p. 373
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- Publication type:
- Article
The Role of Perceived Islamic Value of Advertisement in Purchase Intention: Mediation Effect of Advertisement Value.
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- Research Journal for Societal Issues (RJSI), 2023, v. 5, n. 3, p. 382, doi. 10.56976/rjsi.v5i3.206
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- Article