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Marketing's Coming of Age.
- Published in:
- Journal of Marketing, 1973, v. 37, n. 4, p. 34, doi. 10.1177/002224297303700406
- By:
- Publication type:
- Article
DESIGNS FOR PERSUASIVE COMMUNICATION.
- Published in:
- 1973
- By:
- Publication type:
- Book Review
To the Editor.
- Published in:
- 1973
- By:
- Publication type:
- Letter
A Cross-cultural Analysis of Stimulus Sampling.
- Published in:
- Administrative Science Quarterly, 1972, v. 17, n. 3, p. 351, doi. 10.2307/2392148
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- Publication type:
- Article
ARE "BULK-RATE OCCUPANTS" REALLY UNRESPONSIVE?
- Published in:
- Public Opinion Quarterly, 1971, v. 35, n. 3, p. 420, doi. 10.1086/267929
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- Publication type:
- Article
An Information-Theoretic Approach.
- Published in:
- Decision Sciences, 1971, v. 2, n. 2, p. 161, doi. 10.1111/j.1540-5915.1971.tb01451.x
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- Publication type:
- Article
Analysis of Referral Networks in Marketing: Methods and Illustration.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 4, p. 370, doi. 10.2307/3151813
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- Publication type:
- Article
More Evidence on Interpersonal Yielding.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 588, doi. 10.2307/3150835
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- Publication type:
- Article
Compliance with and Interview Request: A Foot-In-the-Door, Self-Perception Interpretation.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 3, p. 365, doi. 10.2307/3150775
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- Publication type:
- Article
The Industrial Buyer and the Postchoice Evaluation Process.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 2, p. 246, doi. 10.2307/3150478
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- Publication type:
- Article
Personality and Implicit Behavior Patterns.
- Published in:
- Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 63, doi. 10.2307/3149410
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- Publication type:
- Article
Perceived Risk in Store Selection.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 435, doi. 10.2307/3149311
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- Publication type:
- Article
INNER CITY BUSINESS: A CASE STUDY OF BUFFALO, NEW YORK.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
The Socioeconomic Structure of an Urban Area.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 15, doi. 10.2307/3149599
- By:
- Publication type:
- Article
Choice Criteria, Decision Behavior, and Personality.
- Published in:
- Journal of Marketing Research (JMR), 1968, v. 5, n. 2, p. 155, doi. 10.2307/3150023
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- Publication type:
- Article
Paired Comparisons and Graph Theory.
- Published in:
- Journal of Marketing Research (JMR), 1967, v. 4, n. 1, p. 67, doi. 10.2307/3150167
- By:
- Publication type:
- Article
Creative Features of Globally-Understood Advertisements.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1994, v. 16, n. 1, p. 29, doi. 10.1080/10641734.1994.10505011
- By:
- Publication type:
- Article
Variations on the Pursuit of Beauty: Toward a Corporal Theory of the Body.
- Published in:
- Psychology & Marketing, 1993, v. 10, n. 6, p. 495, doi. 10.1002/mar.4220100604
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- Publication type:
- Article
Contextual Influences on the Meanings Ascribed to Ordinary Consumption Objects.
- Published in:
- Journal of Consumer Research, 1991, v. 18, n. 3, p. 311, doi. 10.1086/209262
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- Publication type:
- Article
Chasing the Holy Grail: Reflections on "What Is Consumer Research?".
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 133, doi. 10.1086/209100
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- Publication type:
- Article
On the Meaning of Leisure: An Investigation of Some Determinants of the Subjective Experience.
- Published in:
- Journal of Consumer Research, 1983, v. 9, n. 4, p. 381, doi. 10.1086/208932
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- Publication type:
- Article
The Attribution Process in Consumer Decision Making.
- Published in:
- Journal of Consumer Research, 1979, v. 6, n. 2, p. 123, doi. 10.1086/208756
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- Publication type:
- Article
TOUCHED BY AN ANGEL.
- Published in:
- 2001
- By:
- Publication type:
- Obituary
Declaring A Discipline: Reflections on ACR's Silver Anniversary.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 553
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- Publication type:
- Article
Framing a Rainbow, Focusing the Light: JCR's First Twenty Years.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 488
- By:
- Publication type:
- Article
The Interface of Consumer Cognition and Motivation Desperately Seeking Susan (or Anyone Who Can Organize These Materials).
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 273
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- Publication type:
- Article
Socially Desirable Responses in the Measurement of Need for Cognition.
- Published in:
- Advances in Consumer Research, 1994, v. 21, n. 1, p. 543
- By:
- Publication type:
- Article
Self Examination Preference Spaces, Interpretive Inferences, and Consumption Systems.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 416
- By:
- Publication type:
- Article
Mundane Everyday Consumption and the Self: A Conceptual Orientation and Prospects for Consumer Research.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 411
- By:
- Publication type:
- Article
On Debts Due: Presentation of ACR Fellow-In-Consumer-Behavior Awards.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 7
- By:
- Publication type:
- Article
"These Are A Few of My Favorite Things" Toward an Explication of Attachment as a Consumer Behavior Construct.
- Published in:
- Advances in Consumer Research, 1989, v. 16, n. 1, p. 359
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- Publication type:
- Article
Measuring the Meaning of Consumption Objects: An Empirical Investigation.
- Published in:
- Advances in Consumer Research, 1988, v. 15, n. 1, p. 498
- By:
- Publication type:
- Article
TOWARD AN EPISTEMOLOGY OF CONSUMPTION SYMBOLISM: SOME PRELIMINARY CONSIDERATIONS.
- Published in:
- Advances in Consumer Research, 1987, v. 14, n. 1, p. 573
- By:
- Publication type:
- Article
THE SELF-REFERENCE EFFECT IN PERSUASION IMPLICATIONS FOR MARKETING STRATEGY.
- Published in:
- Advances in Consumer Research, 1987, v. 14, n. 1, p. 417
- By:
- Publication type:
- Article
THE REPRESENTATION AND RECALL OF MESSAGE ARGUMENTS IN ADVERTISING: TEST OF A SCHEMA-BASED MODEL.
- Published in:
- Advances in Consumer Research, 1986, v. 13, n. 1, p. 562
- By:
- Publication type:
- Article
THE EFFECTS OF EXPECTANCY DISCONFIRMATION AND ARGUMENT STRENGTH ON MESSAGE PROCESSING LEVEL: AN APPLICATION TO PERSONAL SELLING.
- Published in:
- Advances in Consumer Research, 1985, v. 12, n. 1, p. 450
- By:
- Publication type:
- Article
MORE EVIDENCE ON THE EFFECTS OF A PRESENTER'S PHYSICAL ATTRACTIVENESS: Some Cognitive, Affective, and Behavioral Consequences.
- Published in:
- Advances in Consumer Research, 1984, v. 11, n. 1, p. 127
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- Publication type:
- Article
CASUAL INFERENCE IN CONSUMER RESPONSE TO INEQUITABLE EXCHANGE. A CASE OF DECEPTIVE ADVERTISING.
- Published in:
- Advances in Consumer Research, 1983, v. 10, n. 1, p. 136
- By:
- Publication type:
- Article
CAUSAL ATTRIBUTIONS AND PERSUASION: THE CASE OF DISCONFIRMED EXPECTANCIES.
- Published in:
- Advances in Consumer Research, 1982, v. 9, n. 1, p. 287
- By:
- Publication type:
- Article
LEISURE AND THE QOL CONSTRUCT: A REVIEW AND SOME MODEST PROPOSALS.
- Published in:
- Advances in Consumer Research, 1981, v. 8, n. 1, p. 607
- By:
- Publication type:
- Article
PERSONALITY AND CONSUMER TRAITS: THE BEAT GOES ON.
- Published in:
- Advances in Consumer Research, 1979, v. 6, n. 1, p. 125
- By:
- Publication type:
- Article
PRESIDENTIAL ADDRESS: CONSUMER RESEARCH AND THE PUBLIC PURPOSE.
- Published in:
- Advances in Consumer Research, 1979, v. 6, n. 1, p. 1
- By:
- Publication type:
- Article
FORWARD.
- Published in:
- Advances in Consumer Research, 1976, v. 3, n. 1, p. 1
- By:
- Publication type:
- Article
A BEHAVIORAL APPROACH TO PUBLIC RELATIONS.
- Published in:
- SAM Advanced Management Journal (00360805), 1969, v. 34, n. 2, p. 68
- By:
- Publication type:
- Article
Major Household Appliances: A Lesson in Distribution.
- Published in:
- California Management Review, 1966, v. 8, n. 3, p. 83, doi. 10.2307/41165688
- By:
- Publication type:
- Article
Predictive Validity for a Short Form of The Material Values Scale.
- Published in:
- Journal of Marketing Perspectives, 2018, p. 24
- By:
- Publication type:
- Article