Changing your mind about seeing a brand that you never saw: Implications for brand attitudes.
- Published in:
- Psychology & Marketing, 2011, v. 28, n. 2, p. 168, doi. 10.1002/mar.20385
- By:
- Publication type:
- Article
Works by Kerin, Roger A.
Results: 89
1
2
INTRODUCTION STRATEGY FOR NEW PRODUCTS WITH POSITIVE AND NEGATIVE WORD-OF-MOUTH.
- Published in:
- Management Science, 1984, v. 30, n. 12, p. 1389, doi. 10.1287/mnsc.30.12.1389
- By:
- Publication type:
- Article
3
THE SALES-ADVERTISING INTERFACE IN PROMOTION PLANNING.
- Published in:
- Journal of Advertising, 1981, v. 10, n. 3, p. 35, doi. 10.1080/00913367.1981.10672774
- By:
- Publication type:
- Article
4
WOMEN IN ADVERTISEMENTS: RETROSPECT AND PROSPECT.
- Published in:
- Journal of Advertising, 1979, v. 8, n. 3, p. 37, doi. 10.1080/00913367.1979.10673287
- By:
- Publication type:
- Article
5
Product Hierarchy and Brand Strategy Influences on the Order of Entry Effect for Consumer Packaged Goods.
- Published in:
- Journal of Product Innovation Management, 1996, v. 13, n. 1, p. 21, doi. 10.1016/0737-6782(95)00088-7
- By:
- Publication type:
- Article
6
The Influence of Social Stratification and Age on Occupational Aspirations of Adolescents.
- Published in:
- Journal of Educational Research, 1978, v. 71, n. 5, p. 262, doi. 10.1080/00220671.1978.10885085
- By:
- Publication type:
- Article
7
Student Course Selection in a Non-Requirement Program: an Exploratory Study.
- Published in:
- Journal of Educational Research, 1975, v. 68, n. 5, p. 175, doi. 10.1080/00220671.1975.10884739
- By:
- Publication type:
- Article
8
`Revisiting marketing's lawlike generalizations': A comment.
- Published in:
- 1999
- By:
- Publication type:
- Editorial
9
Exploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies.
- Published in:
- Journal of the Academy of Marketing Science, 1998, v. 26, n. 4, p. 260, doi. 10.1177/0092070398264001
- By:
- Publication type:
- Article
10
Marketing's Contribution to the Strategy Dialogue Revisited.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 4, p. 331, doi. 10.1007/BF02725209
- By:
- Publication type:
- Article
11
Perspectives on Demarketing During the Energy Crisis.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 4, p. 327, doi. 10.1007/BF02722063
- By:
- Publication type:
- Article
12
Consumer Legislation: A Proactive or Reactive Response to Consumerism?
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 4, p. 582, doi. 10.1007/BF02729451
- By:
- Publication type:
- Article
13
Multinational Corporations Versus Organized Labor: Divergent Views on Domestic Unemployment.
- Published in:
- California Management Review, 1976, v. 18, n. 3, p. 5, doi. 10.2307/41164647
- By:
- Publication type:
- Article
14
THE HANDBOOK OF FORECASTING: A MANAGER'S GUIDE.
- Published in:
- 1983
- By:
- Publication type:
- Book Review
15
SCIENTIFIC INQUIRY AND THE SOCIAL SCIENCES.
- Published in:
- 1983
- By:
- Publication type:
- Book Review
16
JUDGEMENT UNDER UNCERTAINTY: HEURISTICS AND BIASES.
- Published in:
- 1983
- By:
- Publication type:
- Book Review
17
INTERPRETING MULTIVARIATE DATA/ THE FOUNDATIONS OF MULTIVARIATE ANALYSIS.
- Published in:
- 1983
- By:
- Publication type:
- Book Review
18
Alternative Approaches to the Two-Group Concordance Problem in Brand Preference Rankings.
- Published in:
- Journal of Marketing Research (JMR), 1982, v. 19, n. 3, p. 386, doi. 10.2307/3151574
- By:
- Publication type:
- Article
19
MATHEMATICAL PROGRAMMING IN STATISTICS.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
20
MANAGEMENT DECISION METHODS.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
21
ADVANCED QUESTIONNAIRE DESIGN.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
22
CLUSTERING ALGORITHMS/ CLUSTER ANALYSIS ALGORITHMS/ CLASSIFICATION AND CLUSTERING.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
23
REGRESSION DIAGNOSTICS: IDENTIFYING INFLUENTIAL DATA AND SOURCES OF COLLINEARITY.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
24
MARKET RESEARCHERS LOOK AT ADVERTISING.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
25
APPLIED FORECASTING METHODS.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
26
THE USE NONUSE MISUSE OF APPLIED SOCIAL RESEARCH IN THE COURTS.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
27
APPLIED LINEAR REGRESSION.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
28
MEASUREMENT IN THE SOCIAL SCIENCES.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
29
ETHICAL DILEMMAS AND SOCIAL SCIENCE RESEARCH.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
30
ANALYZING MULTIVARIATE DATA/AN INTRODUCTION TO MULTIVARIATE STATISTICS/MULTIVARIATE ANALYSIS.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
31
DISCRETE MULTIVARIATE ANALYSIS BOOKS: A REVIEW.
- Published in:
- 1980
- By:
- Publication type:
- Book Review
32
DEVELOPMENT OF SURVEY METHODS TO ASSESS SURVEY PRACTICES/SURVEY DESIGN AND ANALYSIS: CURRENT ISSUES.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
33
RESPONSE LATENCY: NEW MEASURE OF ADVERTISING.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
34
NEW ADDITIONS TO THE REFERENCE LIBRARY.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
35
THE SOCIAL ANIMAL.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
36
MARKETING RESEARCH: TEXT AND CASES.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
37
AN INTRODUCTION TO SURVEY RESEARCH AND DATA ANALYSIS.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
38
PROJECT FEASIBILITY ANALYSIS: A GUIDE TO PROFITABLE NEW VENTURES.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
39
MANAGING THE MARKETING RESEARCH FUNCTION.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
40
NEW ADDITIONS TO THE REFERENCE LIBRARY.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
41
ADVERTISING COMPETITION, AND PUBLIC POLICY.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
42
MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
43
MULTINATIONAL PRODUCT STRATEGY: A TYPOLOGY FOR ANALYSIS OF WORLDWIDE PRODUCT INNOVATION DIFFUSION.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
44
APPLIED SAMPLING.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
45
ANALYTICAL METHODS FOR MARKETING MANAGEMENT.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
46
DATA REDUCTION: ANALYSING AND INTERPRETING STATISTICAL DATA, A.S.C.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
47
THE VOLUNTEER SUBJECT.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
48
THE FEMALE CONSUMER.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
49
CLUSTERING ALGORITHMS.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
50
MARKETING GEOGRAPHY: WITH SPECIAL REFERENCE TO RETAILING.
- Published in:
- 1977
- By:
- Publication type:
- Book Review