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Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 4, p. 185, doi. 10.1509/jmkg.70.4.185
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- Publication type:
- Article
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure.
- Published in:
- Journal of Marketing, 2005, v. 69, n. 4, p. 1, doi. 10.1509/jmkg.2005.69.4.1
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- Publication type:
- Article
Reflections of a Marketing Educator with Scholarly Ambitions (Book).
- Published in:
- 2004
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- Publication type:
- Book Review
In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketing.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 1, p. 1, doi. 10.1177/002224299606000101
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- Publication type:
- Article
First-mover advantage: A synthesis, conceptual framework, and research propositions.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 4, p. 33, doi. 10.1177/002224299205600404
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- Publication type:
- Article
From the Editor.
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- Journal of Marketing, 1989, v. 53, n. 3, p. 1, doi. 10.1177/002224298905300301
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- Publication type:
- Article
From the Editor.
- Published in:
- 1989
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- Publication type:
- Book Review
From the Editor.
- Published in:
- Journal of Marketing, 1988, v. 52, n. 3, p. 1, doi. 10.1177/002224298805200301
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- Publication type:
- Article
Assessing Trade Show Functions and Performance: An Exploratory Study.
- Published in:
- Journal of Marketing, 1987, v. 51, n. 3, p. 87, doi. 10.2307/1251649
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- Publication type:
- Article
Formulating Push Marketing Strategies: A Method and Application.
- Published in:
- Journal of Marketing, 1983, v. 47, n. 1, p. 25, doi. 10.1177/002224298304700103
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- Publication type:
- Article
Recent Retailing Texts.
- Published in:
- 1979
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- Publication type:
- Book Review
MARKETPLACE BEHAVIOR--ITS MEANING FOR MANAGEMENT.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
AN INFORMATION PROCESSING THEORY OF CONSUMER CHOICE.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
PRACTICAL MARKETING AUDITS.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
STRATEGIC PLANNING AND POLICY.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
MARKETING IN A REGULATED ENVIRONMENT.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
THE PUBLIC USE OF PRIVATE INTEREST.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
CREATIVE SELLING TODAY.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
CASES IN MARKETING MANAGEMENT.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
SYSTEMS SELLING STRATEGIES.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
MODERN RETAILING: THEORY AND PRACTICE.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
MODERN MARKETING: PRINCIPLES AND PRACTICE.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
PRINCIPLES OF MARKETING CHANNEL MANAGEMENT.
- Published in:
- 1978
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- Publication type:
- Book Review
BASIC MARKETING: A MANAGERIAL APPROACH.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
TRANSPORTATION: THE DOMESTIC SYSTEM/TRANSPORTATION IN AMERICA: User, Carriers, Government.
- Published in:
- 1978
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- Publication type:
- Book Review
SELLING.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
MARKETING CHANNELS: SYSTEMS AND STRATEGIES.
- Published in:
- 1978
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- Publication type:
- Book Review
REVIEW OF MARKETING-1978.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
PRODUCT MANAGEMENT.
- Published in:
- 1978
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- Publication type:
- Book Review
The Female Role in Advertisements: Some Experimental Evidence.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 4, p. 59, doi. 10.2307/1250235
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- Publication type:
- Article
BASIC RETAILING.
- Published in:
- 1976
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- Publication type:
- Book Review
TEACHING EFFECTIVENESS IN THE DECISION SCIENCES: THE USE OF STUDENT EVALUATIONS.
- Published in:
- Decision Sciences, 1978, v. 9, n. 4, p. 712, doi. 10.1111/j.1540-5915.1978.tb00756.x
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- Publication type:
- Article
SCIENTIFIC INQUIRY AND THE SOCIAL SCIENCES.
- Published in:
- 1983
- By:
- Publication type:
- Book Review
THE HANDBOOK OF FORECASTING: A MANAGER'S GUIDE.
- Published in:
- 1983
- By:
- Publication type:
- Book Review
JUDGEMENT UNDER UNCERTAINTY: HEURISTICS AND BIASES.
- Published in:
- 1983
- By:
- Publication type:
- Book Review
INTERPRETING MULTIVARIATE DATA/ THE FOUNDATIONS OF MULTIVARIATE ANALYSIS.
- Published in:
- 1983
- By:
- Publication type:
- Book Review
Alternative Approaches to the Two-Group Concordance Problem in Brand Preference Rankings.
- Published in:
- Journal of Marketing Research (JMR), 1982, v. 19, n. 3, p. 386, doi. 10.2307/3151574
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- Publication type:
- Article
MANAGEMENT DECISION METHODS.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
ADVANCED QUESTIONNAIRE DESIGN.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
MATHEMATICAL PROGRAMMING IN STATISTICS.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
CLUSTERING ALGORITHMS/ CLUSTER ANALYSIS ALGORITHMS/ CLASSIFICATION AND CLUSTERING.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
REGRESSION DIAGNOSTICS: IDENTIFYING INFLUENTIAL DATA AND SOURCES OF COLLINEARITY.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
MARKET RESEARCHERS LOOK AT ADVERTISING.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
APPLIED FORECASTING METHODS.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
THE USE NONUSE MISUSE OF APPLIED SOCIAL RESEARCH IN THE COURTS.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
APPLIED LINEAR REGRESSION.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
MEASUREMENT IN THE SOCIAL SCIENCES.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
ETHICAL DILEMMAS AND SOCIAL SCIENCE RESEARCH.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
ANALYZING MULTIVARIATE DATA/AN INTRODUCTION TO MULTIVARIATE STATISTICS/MULTIVARIATE ANALYSIS.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
DISCRETE MULTIVARIATE ANALYSIS BOOKS: A REVIEW.
- Published in:
- 1980
- By:
- Publication type:
- Book Review