Works by Kerath, Alina

Matching digital companions with customers: The role of perceived similarity.

Published in:

Psychology & Marketing, 2023, v. 40, n. 11, p. 2291, doi. 10.1002/mar.21893

By:

• Gelbrich, Katja;
• Kerath, Alina;
• Chun, HaeEun Helen

Publication type:

Article