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Can copycat private labels improve the consumer's shopping experience? A fluency explanation.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 4, p. 569, doi. 10.1007/s11747-017-0520-2
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- Publication type:
- Article
Would You Like to Round Up and Donate the Difference? Roundup Requests Reduce the Perceived Pain of Donating.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2019, v. 29, n. 1, p. 70, doi. 10.1002/jcpy.1064
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- Publication type:
- Article
Multiple endorsers and multiple endorsements: The influence of message repetition, source congruence and involvement on brand attitudes
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 2, p. 249, doi. 10.1016/j.jcps.2011.06.002
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- Publication type:
- Article
Coping repertoire: Integrating a new conceptualization of coping with transactional theory
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2009, v. 19, n. 3, p. 473, doi. 10.1016/j.jcps.2009.04.001
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- Publication type:
- Article
Should We Hire David Beckham to Endorse our Brand? Contextual Interference and Consumer Memory for Brands in a Celebrity's Endorsement Portfolio.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 7, p. 602, doi. 10.1002/mar.20631
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- Publication type:
- Article
Can Imitation by Private-Label Brands Benefit Consumers and National Brands? A Processing Fluency Perspective.
- Published in:
- 2011
- By:
- Publication type:
- Abstract