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Soda Taxes and Marketing Conduct.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 393, doi. 10.1177/00222437231195551
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- Publication type:
- Article
Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 4, p. 677, doi. 10.1177/0022243720922853
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- Publication type:
- Article
A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 5, p. 698, doi. 10.1177/00222429231152181
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- Publication type:
- Article
Let Your Banner Wave? Antecedents and Performance Implications of Retailers' Private-Label Branding Strategies.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 4, p. 1, doi. 10.1509/jm.15.0154
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- Publication type:
- Article