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The Effects of Ingredient Branding Strategies on Host Brand Extendibility.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 1, p. 73, doi. 10.1509/jmkg.66.1.73.18450
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- Publication type:
- Article
The Effects of Brand Name Suggestiveness on Advertising Recall.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 1, p. 48, doi. 10.1177/002224299806200105
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- Publication type:
- Article
Conceptualizing, Measuring, Managing Customer-Based Brand Equity.
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- Journal of Marketing, 1993, v. 57, n. 1, p. 1, doi. 10.1177/002224299305700101
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- Publication type:
- Article
Consumer Evaluations of Brand Extensions.
- Published in:
- Journal of Marketing, 1990, v. 54, n. 1, p. 27, doi. 10.1177/002224299005400102
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- Publication type:
- Article
The Structure of Survey-Based Brand Metrics.
- Published in:
- Journal of International Marketing, 2008, v. 16, n. 4, p. 29, doi. 10.1509/jimk.16.4.29
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- Publication type:
- Article
Economic and Behavioral Perspectives on Brand Extension.
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 772
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- Publication type:
- Article
Brands and Branding: Research Findings and Future Priorities.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 740, doi. 10.1287/mksc.1050.0153
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- Publication type:
- Article
Linking Brand Equity to Customer Equity.
- Published in:
- Journal of Service Research, 2006, v. 9, n. 2, p. 125, doi. 10.1177/1094670506293563
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- Publication type:
- Article
Relating Brand and Customer Perspectives on Marketing Management.
- Published in:
- Journal of Service Research, 2002, v. 5, n. 1, p. 13, doi. 10.1177/1094670502005001003
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- Publication type:
- Article
Brand Equity Management in a Multichannel, Multimedia Retail Environment.
- Published in:
- Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 58, doi. 10.1016/j.intmar.2010.03.001
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- Publication type:
- Article
The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 3, p. 373, doi. 10.1509/jmr.07.0418
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- Publication type:
- Article
The Effects of Sequential Introduction of Brand Extensions.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 35, doi. 10.2307/3172491
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- Publication type:
- Article
Cue Compatibility and Framing in Advertising.
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- Journal of Marketing Research (JMR), 1991, v. 28, n. 1, p. 42, doi. 10.2307/3172725
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- Publication type:
- Article
The Information Processing of Coordinated Media Campaigns.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 2, p. 149, doi. 10.2307/3172602
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- Publication type:
- Article
Improving Measure Quality by Alternating Least Squares Optimal Scaling.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 1, p. 30, doi. 10.2307/3151548
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- Publication type:
- Article
Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration.
- Published in:
- Journal of Consumer Research, 2021, v. 48, n. 4, p. 527, doi. 10.1093/jcr/ucab063
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- Publication type:
- Article
Consumer Research Insights on Brands and Branding: A JCR Curation.
- Published in:
- Journal of Consumer Research, 2020, v. 46, n. 5, p. 995, doi. 10.1093/jcr/ucz058
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- Publication type:
- Article
Brand Familiarity and Advertising Repetition Effects.
- Published in:
- Journal of Consumer Research, 2003, v. 30, n. 2, p. 292, doi. 10.1086/376800
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- Publication type:
- Article
Brand Synthesis: The Multidimensionality of Brand Knowledge.
- Published in:
- Journal of Consumer Research, 2003, v. 29, n. 4, p. 595, doi. 10.1086/346254
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- Publication type:
- Article
Memory and Evaluation Effects in Competitive Advertising Environments.
- Published in:
- Journal of Consumer Research, 1991, v. 17, n. 4, p. 463, doi. 10.1086/208571
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- Publication type:
- Article
Assessing Biases in Measuring Decision Effectiveness and Information Overload.
- Published in:
- Journal of Consumer Research, 1989, v. 15, n. 4, p. 504, doi. 10.1086/209190
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- Publication type:
- Article
Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 3, p. 316, doi. 10.1086/209116
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- Publication type:
- Article
Effects of Quality and Quantity of Information on Decision Effectiveness.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 2, p. 200, doi. 10.1086/209106
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- Publication type:
- Article
Ad expenditures and perceived quality: a replication and extension.
- Published in:
- Marketing Letters, 2023, v. 34, n. 1, p. 161, doi. 10.1007/s11002-022-09646-3
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- Publication type:
- Article
The past, present, and future of brand research.
- Published in:
- Marketing Letters, 2020, v. 31, n. 2/3, p. 151, doi. 10.1007/s11002-020-09524-w
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- Publication type:
- Article
Effectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands.
- Published in:
- Advances in Consumer Research, 2008, v. 35, p. 835
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- Publication type:
- Article
The Effects of Brand Expansions and Ingredient Branding Strategies on Host Brand Extendibility.
- Published in:
- 2001
- By:
- Publication type:
- Abstract
Branding Perspectives on Social Marketing.
- Published in:
- Advances in Consumer Research, 1998, v. 25, n. 1, p. 299
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- Publication type:
- Article
The Effects Of Corporate Branding Strategies On Brand Equity.
- Published in:
- Advances in Consumer Research, 1993, v. 20, n. 1, p. 27
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- Publication type:
- Article
Understanding the richness of brand relationships: Research dialogue on brands as intentional agents
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 2, p. 186, doi. 10.1016/j.jcps.2011.11.011
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- Publication type:
- Article
Managing Brands for the Long Run: BRAND REINFORCEMENT AND REVITALIZATION STRATEGIES.
- Published in:
- California Management Review, 1999, v. 41, n. 3, p. 102, doi. 10.2307/41165999
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- Publication type:
- Article
Understanding Stakeholder Responses to Corporate Citizenship Initiatives: Managerial Guidelines and Research Directions.
- Published in:
- Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 78, doi. 10.1509/jppm.29.1.78
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- Publication type:
- Article
Building Brand Equity Through Corporate Societal Marketing.
- Published in:
- Journal of Public Policy & Marketing, 2002, v. 21, n. 1, p. 78, doi. 10.1509/jppm.21.1.78.17600
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- Publication type:
- Article
Integrating Marketing Communications: New Findings, New Lessons, and New Ideas.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 6, p. 122, doi. 10.1509/jm.15.0419
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- Publication type:
- Article
Introduction to the Special Issue--Mapping the Boundaries of Marketing: What Needs to Be Known.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 6, p. 1, doi. 10.1509/jm.80.6.1
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- Publication type:
- Article
Correction to: Brand actions and financial consequences: a review of key findings and directions for future research.
- Published in:
- 2022
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- Publication type:
- Correction Notice
Brand actions and financial consequences: a review of key findings and directions for future research.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 4, p. 639, doi. 10.1007/s11747-022-00866-7
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- Publication type:
- Article
Building a multi-category brand: when should distant brand extensions be introduced?
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 300, doi. 10.1007/s11747-017-0552-7
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- Publication type:
- Article