How to Co-opt Marketing Professors in 5 Easy Steps.
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- Journal of Customer Behaviour, 2024, v. 23, n. 1, p. 33, doi. 10.1362/147539224X17149185610037
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- Article
Works by Keep, William W.
Results: 7
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Structuring the Macromarket: Lessons from Alexander Hamilton.
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- Journal of Macromarketing, 1994, v. 14, n. 1, p. 23, doi. 10.1177/027614679401400104
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- Article
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Marketing Fraud: An Approach for Differentiating Multilevel Marketing from Pyramid Schemes.
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- Journal of Public Policy & Marketing, 2002, v. 21, n. 1, p. 139, doi. 10.1509/jppm.21.1.139.17603
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- Article
4
Marketing Public Policy and the Evolving Role of Marketing Academics: A Historical Perspective.
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- Journal of Public Policy & Marketing, 1999, v. 18, n. 2, p. 265
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- Article
5
Forces Impinging on Long-Term Business-to-Business Relationships in the United States: An Historical Perspective.
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- Journal of Marketing, 1998, v. 62, n. 2, p. 31, doi. 10.1177/002224299806200203
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- Article
6
Testing the underlying structure of a storage image scale.
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- Educational & Psychological Measurement, 1994, v. 54, n. 3, p. 628, doi. 10.1177/0013164494054003006
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- Publication type:
- Article
7
Generalizing diversification theory across economic...
- Published in:
- Journal of Marketing Theory & Practice, 1998, v. 6, n. 1, p. 38, doi. 10.1080/10696679.1998.11501787
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- Article