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Goals Segmentation: A Tool for Evaluating Pre-Prototype New Product Concepts.
- Published in:
- Marketing Research, 1990, v. 2, n. 3, p. 17
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- Article
Maxi-Niching the Way to a Strong Brand: Positioning According to Systemic Dynamics.
- Published in:
- Journal of Product Innovation Management, 1989, v. 6, n. 3, p. 202, doi. 10.1016/0737-6782(89)90031-3
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- Publication type:
- Article
How Important Is Market Share?
- Published in:
- Management Review, 1989, v. 78, n. 6, p. 55
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- Publication type:
- Article