PERCEPTUAL MAPPING USING ORDERED LOGIT ANALYSIS.
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- Marketing Science, 1990, v. 9, n. 1, p. 1, doi. 10.1287/mksc.9.1.1
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- Article
Works matching AU Katahira, Hotaka
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When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior.
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- Marketing Letters, 1994, v. 5, n. 4, p. 383, doi. 10.1007/BF00999212
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- Article