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Women and Minority Film Directors in Hollywood: Performance Implications of Product Development and Distribution Biases.
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 1, p. 25, doi. 10.1177/00222437221100217
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- Article
Are Virtual Markets Efficient Predictors of New Product Success? The Case of the Hollywood Stock Exchange.
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- Journal of Product Innovation Management, 2011, v. 28, n. 4, p. 470, doi. 10.1111/j.1540-5885.2011.00820.x
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- Article
Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 3, p. 27, doi. 10.1509/jmkg.75.3.27
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- Article
Impact of Mad Money Stock Recommendations: Merging Financial and Marketing Perspectives.
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- Journal of Marketing, 2009, v. 73, n. 6, p. 244, doi. 10.1509/jmkg.73.6.244
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- Article
Product and Service Innovation: Ideas for Future Cross-Disciplinary Research.
- Published in:
- Journal of Product Innovation Management, 2006, v. 23, n. 3, p. 274, doi. 10.1111/j.1540-5885.2006.00198.x
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- Article